Did you know that Google has implemented mobile-first indexing? Between this and the rise of smartphone usage, having a mobile-friendly website is more important than ever. What makes a website mobile-ready? How do you know if your dental site needs an update?
Being Smartphone Ready
According to the Pew Research Center, currently over 77% of Americans use a smartphone. Which means when looking a dentist, the majority of people won’t be using a phone book or a desktop. Instead, they will be using their phone. If you aren’t mobile ready, then they will see a smaller, cramped version of your desktop site, which is difficult to navigate and use. Most likely, they will simply give up and look for another dentist.
A mobile-friendly website will be more clean and simple. The menus will be hidden and the website easy to scroll and navigate on a smartphone. To test if your website is responsive, go to it on a smartphone. Do you see a slightly different website with cleaner esthetics? If so, then you’re good to go! Do you see your desktop version? Then you may need a redesign!
Mobile-first indexing means Google will be crawling and indexing the mobile version of websites instead of desktop versions, factoring this into rankings. If you don’t have a mobile version, then this can have a negative impact on your practice’s ability to be discovered in a local search. From now on, optimal positions on a search engine results page will be awarded to sites employing mobile best practices.
We can Help!
We can take a look at your design and if necessary, offer an update (or a complete redesign) to ensure your practice’s site is easy to find and view on a smartphone. Don’t let your outdated design stand between your and better SEO, give us a call today.
Do you have questions about mobile-friendliness? Looking for new ways to improve your online marketing plan? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!