It’s common sense that small companies shouldn’t spend exorbitant amounts of money and time on advertising. But when it comes to online and SEO (search engine optimization) marketing, this “wisdom” might cause you to wonder if the effort is even worth it at all. The truth is that there is no such thing as having a website that’s too small for SEO. On the contrary, smaller websites need a good SEO strategy even more, even if no one ever visits—it’s how you get your online presence on the map without breaking the bank on advertising.
The Point of SEO
SEO strategies are aimed at driving traffic, generating leads, and building your authority; so naturally, it might seem pointless if your website is so small that no one even knows about it. But the point of SEO is to garner people’s awareness, and it serves as the foundation of your presence. Long gone are the days when companies would shell out advertising bucks on impersonal TV and radio ads. Now, marketing is much more interactive, which levels the playing field enormously for companies, and websites, of all calibers.
Tips to Make SEO Work for a Smaller Site
- Start with targeted content: Creating a valuable content strategy takes a bit of work, but it’s one of the most important things you can do for SEO. The trick is to know what you’re writing about; people want authoritative answers to their questions, and search engines will prioritize content that has authority. Begin by writing your website with the content and long-tail keywords that matter most to the people you are trying to reach. If you’re a dentist, then make sure your website positions you as an authority on dental health. If you’re a wedding planner, then include everything the bride and groom-to-be will need to know about your services.
- Share your content everywhere: Once your website is written, it’s important to consistently generate new, fresh, original content, and to share that content everywhere! Blogging regularly will give you the chance to increase your authority on specific, industry-related topics. For instance, dentists who regularly blog about tooth loss and dental implants will grow their authority on tooth loss and dental implants. Sharing those blogs on social media platforms, such as Facebook and Google+, will make your authoritative content more visible and shareable to an increasingly larger audience.
- Make your site accessible to everyone: If you haven’t already, then make sure that your website is mobile-friendly, meaning it will display properly on any device’s screen. Search engines improve their results by providing the most useful and meaningful answers to search queries. With an increasing number of searches being performed on mobile devices, Google and other search engines will no longer even consider websites that are not mobile-friendly.
Want to learn how to become a noticeable online presence even if your company and/or website are small? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!