Is Your Web Form Too Long?

mdpm-web-formWhen creating a dental website, you want to provide a simple means for potential patients to find out more about you and your services. You always want to streamline the process of contacting you and scheduling an appointment. As a result, many practices include web forms on their websites to facilitate the scheduling process. However, if your web form is too long, you could inadvertently scare away a potential client! What should and shouldn’t be included in your online forms?

Keep It Simple!

Your contact form should only require the information you will need to contact the client and schedule a visit. Typically, our forms require a name, email, phone number, and a brief message. This gives your office staff plenty of information to contact the potential client, schedule a visit, and ask for relevant follow-up information. The process is quick and easy.

What Not To Ask

You know what you don’t need? Their social security number, past medical information, or home address. While this is relevant information, and may be included in a new patient form, it is not required for the initial contact. People may feel uncomfortable putting that much information into cyberspace, or if they see a long web form, they may simply move on rather than spend the time filling it out.

We Can Help!

If you have any questions about setting up these forms for your website, remember that MDPM Consulting can help! We have a few options available. We can use a PDF on your site that patients can download, fill out, and bring to their first visit, limiting their wait-time in the office. We can also facilitate the use of a third-party form on the site. We use RevenueWell for Dentrix and Eaglesoft. Patients fill out the form and the information is automatically passed along to you. This program also helps you stay on top of follow-ups and treatment plans.

Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!