Last week, we took a look at the importance of keeping your website updated for summer hours, time off, or special events. However, we barely touched on social media. When people look up a practice, the first place they often head to after looking at the website is the Facebook page. Your social media presence is vital and should always be up-to-date.
Facebook, Instagram, and More
Your social media page not only helps SEO and allows you to communicate with your patients, but also adds legitimacy to your practice, as it’s almost unheard of for a practice or business not to have a social networking account. If you do have a Facebook, Twitter, or Instagram account, then you need to make sure the content on these pages match your website. Your phone number, address, office hours, and the names of your practice and staff should be consistent. When they aren’t, people get confused and instead of calling in to clarify, they will usually find another dentist.
Google My Business
Your Google My Business listing is critical, as this listing is often what comes up when someone Googles a dentist in your area. Your listing offers a potential patient everything they need to know about contacting you or arriving at your practice. Again, keeping your citations (name, phone number, address) and office hours consistent, especially if you change them during certain seasons, is very important.
We can Help!
We understand that dental professionals are very busy and finding the time to keep websites and social media pages up-to-date is hard to come by. We help our patients by managing these pages and keeping information updated. If you need help in this department, then give us a call. We can discuss your marketing strategy and help you maintain your online presence. If you have questions, then give us a call today!
Do you have questions about keeping your online presence up-to-date and accurate? Looking for new ways to improve your online marketing plan? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!