Black Hat Tactics
As with anything in life, there are ways to cheat when it comes to SEO. For instance, you could hide keywords in your website by making the text the same color as the background. You could pay for links to your website from content that’s really irrelevant – just so you get more incoming links. You could stuff your content with keywords that aren’t really relevant to the information you provide or are complete overkill, diluting the quality of your content. All of these black hat tactics have killed website rankings for businesses large and small.
If you think you’re exempt from Google’s rules, think again. Google blacklisted retail giant JCPenney early this year because of black hat tactics with linking. Blacklisting means that Google literally stops indexing your site, so your site no longer shows up anywhere on Google. You’re basically dead to Google.
A common cause of blacklisting is keyword stuffing. While increasing keyword density is an old strategy, keyword stuffing is still alive and well. Just this past July, Google warned against it: “Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.”
An example of keyword stuffing: General dentist Dr. Riley in Chicago, IL provides general dentistry and general dental care procedures, such as: Chicago general dentistry for children, general dentistry in Chicago for adults, and Chicago general dentist for seniors.
Correct keyword usage: As a Chicago general dentist, Dr. Riley serves patients of all ages, providing checkups and cleanings, cosmetic dentistry, dental implants, and natural-looking dental fillings, crowns, and bridges.
Correcting the Issue
The Google gods are forgiving. If you correct your black hat ways and resubmit your site, Google will review it for re-indexing. Modern Dental Practice Marketing provides custom, optimized, clinically accurate text for dentists who need help with copywriting and search engine optimization. In addition to building and writing websites, we offer re-writing of website content, as well as custom dental blog posts.