Reviews are essential for your online marketing strategy, since Google factors them into rankings and people look for them before visiting a new business. However, sometimes trying to earn them can be difficult. Fortunately, we have a special campaign to help encourage new reviews from patients!
Reviews and SEO
Google includes a number of factors when choosing what results people when see when they look for a service in their area. Original content, mobile-friendliness, and yes, the presence of reviews, are taken into account. A lack of testimonials is sometimes even more harmful than having a few negative ones. However, you need to encourage genuine reviews from actual patients. Fake reviews can be spotted and lead to poor SEO. No matter how tempted you may be, don’t have your team members create fake ones!
The Benefits of an Immediate Reward
We often see practices encourage testimonials by entering people in a drawing to win a big prize. However, we’ve found that people tend to prefer smaller, more immediate rewards, then a chance at potentially winning something bigger. Many of our clients have had success with our “Have a Cup of Coffee on Us” campaign. We provide a sign you can put in your waiting area. The sign tells patients that in exchange for a review, they can receive a $5 gift card to Starbucks. You can also make the process easier by including links to your Google and Facebook pages on your website.
We can Help!
If you want to learn more about successful reputation management, from garnering reviews to maintaining an active social media presence, then let us know. Our team has experience helping dental practices foster communication with their patients and forming a connection that eventually bears new leads and helps them grow. To learn more, or to take part in our “Have a Cup of Coffee on Us” campaign, contact our team today!
Do you have questions about reputation management? Looking for new ways to improve your online marketing plan? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!