This week, COO Sara and Account Manager Gery represented MDPM Consulting at the Dallas/Ft. Worth Search Engine Marketing Association’s June presentation of Optimizing Your Content – The 10 Most Common SEO Mistakes, given by Arnie Kuenn of Vertical Measures. This event was not only a chance for our team to intermingle with other great minds in the Dallas-Fort Worth internet marketing community but also an opportunity to learn and, as a result, help us help our clients stay ahead of the curve with recent developments in the world of search engine optimization (SEO) and content marketing. Among the biggest take-aways from this presentation and networking event: the value of creating content that your audience is searching for. We’ll be exploring the material from this event deeper here on our blog in the coming weeks — including revealing the 10 most common SEO mistakes when it comes to your content — so stay tuned. Today, we’re previewing our biggest takeaways and sharing a sampling of the great information discussed!
Advertising Through Search Marketing
There was a time when effective marketing meant placing ads in newspapers, on blown-up messages on billboards, and in commercials on television and the radio. Such methods were effective because most people read the newspaper, drove on highways, and/or watched television and listened to the radio. While these tactics may certainly play a role in some business’ modern marketing campaigns, they are no longer the bread and butter of advertising.
Today, marketing starts and ends online. Those who do not listen to the radio may prefer a music app on their phone that eliminates commercial interruptions. If you miss an episode of your favorite show, you might search online for a site that will allow you to catch up on past episodes. In almost every sense, online traffic is where you will reach a wider number, and wider variety, of potential clients/customers — and search marketing is the most effective way to filter visitors that are likely to translate into revenue for your business.
Customized Search Marketing
With the shift of focus from print ads and radio spots to online advertisements and search engine optimization came an equal shift in the mindset of the average consumer. Well over 90% of consumers will search for the product or service they need online and will visit between 5 and 7 search results prior to making an informed purchase/decision. Although the mass of online traffic increases your audience, alone it might not help bring the right audience to your online presence. To reach the patients/clients/customers that you wish to do business with, your online presence should be customized and tailored to reach the people who are specifically looking for what you have to offer.
Why Just Any Content Won’t Do
One of the biggest pitfalls of content-based search marketing is choosing and creating the content that does exactly what you need it to do. There is no cache of unique content that you can pull from; the best way to create customized, relevant, high-quality, original, accurate content is to work with an expert who is experienced in SEO content creation. At MDPM Consulting, our team of writers is specially trained to constantly and consistently generate original, SEO-rich webpages, blogs, and articles to give our clients a steady supply of high-quality targeted content.
Not sure where to start with your content marketing? Want to learn more about how the expert team at MDPM Consulting can give you the advantage you need to stay ahead in the SERPS? Stay tuned for more on the value of content-based search marketing, and shoot us an email or give us a call at (972) 781-8861. We look forward to hearing from you!