As the owner of a dental practice, you often want your online marketing strategies to have one goal: Attracting new patients. While this is essential for helping your practice grow and thrive in your community, you shouldn’t forget about your current crop of patients either. Maintenance marketing, which is crucial for patient retention, is just as important for a successful dental practice.
Retaining Your Current Patients
Your website and blog aren’t just there to attract new patients. Remember, you worked hard to obtain the clients currently seeing you, don’t let that hard work go to waste. Maintenance marketing is needed to keep them engaged and remind them to see you for routine care, as well as more substantial treatments. A few retention strategies include:
- Helping patients schedule follow-up visits
- Staying active on social media
- Offering deals and promotions not just aimed at new patients, but your current ones as well
What are eBlasts? These are email newsletters that you can send out every month or every couple of weeks. They are short and usually revolve around two or three topics. You can include links to relevant blogs, office news or fun facts about the practice, or reminders about important events. For example, you can remind patients that the end of the year is coming up, so they should use their benefits before they expire. You can also remind people that you offer cosmetic treatments, so people can enjoy brighter smiles in time for the holiday season.
We can Help!
Do you have questions about patient retention? MDPM Consulting is here to help! We can meet with you and come up with a personalized strategy for patient retention. Every practice is different, so every marketing strategy should be unique and tailored to your practice. We can help you create and send out eBlasts, discuss possible promotions, or even assist with your social media strategy!
Do you have questions about patient retention and online marketing? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!