As a dentist, you know that your dental practice needs a logo. After all, you want to stand out from other practices in your community. Having a custom-made and unique logo for your practice can offer a number of benefits. Fortunately, MDPM Consulting is available to help!
What Makes Them So Important?
To put it simply: Your logo represents your practice. When people see it, they should immediately understand that you are a dental professional they can trust to help them obtain a healthier smile. They should see a clean, sleek image that looks professionally made.
The Dos and Don’ts of a Logo
Let’s talk about some don’ts. First, no clip art and no, you can’t just take a cool image you find on a Google image search or “borrow” major aspects from a competitor. Your logo needs to be completely original.
Multiple designers will tell you that a great image is one that is instantly recognizable, one so simple that a child could draw it. You should also be able to see the image in black or white, should you need it on paperwork or stationary. The color is vital, as some can suggest calm (such as cooler colors, greens and blues) while others can be exciting or energetic (such as warm colors, reds, yellows, and oranges).
The lines and shapes can also evocate moods or feelings. Circular shapes impart positive feelings, squares, rectangles, and triangle may create a sense of balance, while vertical lines can also suggest strength and aggression. These are all factors that our team takes into account when helping you create an image to represent your dental practice.
We can Help
Looking for help with an original image? Our talented graphic designers can help! Make an appointment today to talk us about your practice’s marketing needs, from SEO to custom designs for your dental branding.
Do you have questions about creating a unique logo? Looking for new ways to improve your online marketing strategy? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!