Marketing a New Dental Practice

Question: How can a new dental office get acknowledgement in the community? Where do they start with marketing?

Answer: First, you need a logo and brand – what do you want people to think of when they see your logo or advertisements? Then you need a website and community/health blog. Publish blog posts once a week, minimum.

From there, you need to come up with a marketing calendar for the year, by month. I can help you with this, but in general, you want to look at local, city, and school events, holidays and seasons, national health month observances, and fill in the blanks with services you want to promote.

Then plan your involvement. Make an editorial calendar for the blog that correlates with your marketing plans, by month. Here’s a Monthly Marketing Template to get you started. Amend it however you like!

Be sure to acquire patient emails and send out a monthly email blast, as well.

Depending on budget and goals, you can also entertain the idea of direct mail, print advertising, and (if your dental office is family oriented) sports team sponsorships.

Dental Marketing Consultation

If you’d like to discuss community involvement and getting more new patients in 2013, let’s work on a plan! Call Modern Dental Practice Marketing today at 972-781-8861 for a complimentary internet presence consultation. We’ll evaluate your website and other online properties, as well as local listings, social networking profiles, and maps listings.