If you’re building and writing for a dental website, your primary objective should be to catch Google’s attention. Google, the world’s most trusted search engine, dominates over 90% of all internet and mobile searches. Google is the most popular search engine because it delivers relevant and useful results to Internet users. If you attract Google’s attention with your dental practice website, you increase the likelihood of expanding your patient base in the future.
Three Steps to Catching Google’s Attention
- Original Copy – Build a dental website with at least 25 pages. Fill every page with original content instead of stock library articles. The copy on your dental practice website should be completely original and not found anywhere else on the web. Each page should present useful information to both Google and your potential patients.
- Keyword Use – When writing your dental website, focus on peppering keywords throughout your pages. Common popular keywords for dental websites include terms like “family dentist”, “cosmetic dentist”, and “preventive dentist”. For better SEO results, add your city before or after each keyword. For example, you would write “Your Chicago cosmetic dentist provides porcelain veneers.”
- Search Engine Optimization (SEO) – Each page of your website should be optimized for search engines with tags, keywords, and descriptions. For each page, add 15 to 20 keywords or tags and use headings and subheadings rich with dental keywords in H1 and H2 format.
After your dental website goes live, Google will index and rank your site with complex algorithms. You want Google to perceive your dental practice website as original, relevant, and useful to Internet users. Maximizing the SEO potential of your dental website is a complex endeavor. If you’re feeling overwhelmed, consider contacting Modern Dental Practice Marketing. We offer custom web design and flawless copywriting services for dentists. To learn more about our services, contact Jill at (972) 781-8861 or shoot us an e-mail at [email protected]
Next week, MDPM will discuss the benefits of widening your web presence with dental blogs and micro dental websites.