It’s a big job, an important job, but I see many dentists use the standard name, DDS, PC as their practice name. Using your name as your practice name is fine, particularly if you’re in a small town, if you’re the next generation in an established practice, or if you plan to brand yourself for future endeavors, like speaking or consulting. However, if you use your name as your dental practice name because you didn’t have time or energy to come up with anything better, that’s a cop out, plain and simple.
You deserve better!
In all marketing and advertising, the first thing to define is your target market. You need to know the age, income level, education level, and habits of your target market. First, determine which services you want to offer. Next, decide the age of patients you prefer to treat. The most important step is to learn where your target market hangs out, what they spend money on, and what they appreciate. For instance, a family dentist should focus marketing efforts on moms. Statistics show that women usually choose the family dentist for a household. Knowing where moms are during the day will help you decide how to appeal to them. Working moms appreciate time-saving measures and in-and-out appointments. Stay-at-home moms appreciate the convenience of keeping their children entertained at the dental office. This is great to know when choosing a practice name, writing a website, and composing blog posts.
Before selecting a name for your dental office, do some research. Drive around and look for other dental practices. Do a Google search. Look through the phone book (wipe the dust off first). Make a list of dental practices that are within 12 miles from your office. You do NOT want the same name as another office. Setting your dental practice apart with a name, logo, and brand is the only thing that will differentiate you from every other office when it comes to advertising.
As a writer, I want to bring to light the concept of sounds having influence on feelings. Soft sounds, like “th” and “sh,” elicit a calm feeling, while hard sounds, like “k” and “ch,” tend to have more power. With this in mind, what does your dental practice need to convey? A sedation dentist would probably want to go with the calming sounds, while a cosmetic dentist might choose more powerful sounds.
Try to keep your practice name short — as in just a few words. The other option is to use an acronym. For instance, it’s easier for patients to remember CCID than Center for Cosmetic and Implant Dentistry. It’s also easier to remember Dallas Smiles than Center for Cosmetic and Implant Dentistry. It’s also much easier to print a short name on a sign, business card, and advertisement. Remember KISS? Keep it simple, silly!
Who cares if anyone remembers the name of your practice? You should! When moms talk, your practice name needs to be on the tip of their tongue. Word of mouth is still the best advertising. A dental practice name that resonates usually either rhymes, is short and sweet, mentions a location, or is very common. Yes, common. Comfort Dental…people remember it!
If you need professional help with naming and branding your dental practice, call Modern Dental Practice Marketing at 972-781-8861 or email us. Our expert dental marketing team includes copywriters, researchers, graphic designers, and consultants who can create and implement a dynamic, memorable brand for your dental office. From naming your practice to designing a logo to building a solid online presence that draws in a steady stream of new patients, MDPM has just what the savvy dentist needs.