When it gets to this time of the year, there’s a tendency to start to shut things down. While it’s important to relax and enjoy the holiday season, you don’t want to totally switch off. As a business owner, you know that you always have to be considering what’s next. Don’t wait until January 1st to start making New Year’s resolutions. Now is the time to start planning for what marketing for your dental practice is going to look like in 2019. When you develop a plan now, you can hit the ground running once the calendar turns over.
Evaluate the State of Your Dental Practice Website
The first place you should start when considering what your 2019 marketing strategy is going to look like is your website. How does your practice site look? Does it provide the functionality that your patients need? Are new patients able to find you online, or do you end up receiving a lot of phone calls in regards to information that should be easily searchable (your hours, location, and services)? If your website needs an update, or if you don’t have a website at all, this is where you should start for 2019.
Do You Have a Social Media Strategy?
Once your website clears inspection, it’s time to look at some next-level organic marketing avenues. Do you have social media pages for your practice? Do you use them? Social media is a powerful tool because it allows you to establish a network of people who want to hear from you. Cultivating a community on your social media pages engages patients, answers their questions, and keeps them coming back to your practice.
Who’s Managing Your Reputation Online?
Have you claimed your Google My Business page yet? This is an invaluable tool for any business owner. With this interface, you can see and respond to Google Reviews about your practice. When people investigate a service-based experience, they often lean heavily on reviews. You want to know what people are saying about you online.
MDPM Consulting Can Develop Your 2019 Practice Marketing Plan
If you need help with any or all of these areas, MDPM Consulting has you covered! We’re a digital marketing firm that specializes in dental practices. Whether you need to rebuild your website from the ground up or responding to Google Reviews, our knowledgeable team is ready. To learn about how we can help your practice, contact MDPM Consulting in Dallas, TX at 972-781-8861.