Dental Website Blog Tips for Great SEO Rankings

Do you have a dental website? A blog? If you’re a blogging dentist, you may already know the importance of SEO and building up backlinks through comments and link swapping. Sounds like Greek to you? It’s not! Here’s a little rundown, a Blogging 101 class, to get you started. I’ll define SEO, blog, blog comments, and backlinks, and I’ll also give you some practical tips for your online dental marketing strategy.

SEO
Search engine optimization, referred to as SEO, is the procedure of making a website or blog attractive to search engines, like Google, Yahoo, and Bing.

Blog
Blog is a word derived from web + log. Essentially, a blog is an online journal. However, in business, a blog is much more. Dental offices can rely on blogs to act as a practice newsletter. Blogs also get a lot of attention from search engine spiders because they are considered news. The bottom line is, blogs do great on search engines and are a practical, effective, and free way to promote your dental practice on the Internet. (more…)

Balance and Harmony in Dental Marketing

People crave balance… a balanced diet, a balanced bank account. It makes sense. When we have balance and harmony, things just work better. Take, for instance, oral health. When teeth, gums, occlusion, jaw joints, muscles, and nerves are in total balance, the mouth functions at peak capacity—comfortably, fully, and efficiently. Another example is in the dental office. When everyone on your team does his or her job well and has a great attitude, there’s harmony—and patients sense it.

Harmony and balance are good. Even in dental marketing.

These days, there’s a lot to consider when it comes to marketing. To do the job right, you have to start by developing a logo and brand that genuinely conveys the philosophy and attitude of your practice. The brand should appeal to your target audience and, above all, be unforgettable.

Beyond branding, to achieve a balance that yields optimal results, you need start by considering these elements. The type of marketing that offers the most profit potential for your practice should be your main focus: (more…)

Internet Real Estate: How Dentists Can Own the Whole Town

One word: Starbucks. It’s synonymous with coffee. Just a few short years ago, you couldn’t move a block in any direction without running into one, and inevitably, you needed a $4 coffee at the time. Heck, you’re still greeted by the heavy aroma of fresh coffee when you enter Albertson’s or Target. Starbucks may be experiencing some setbacks right now, but the company’s model of cornering the market is quite impressive.

What can a dentist learn from the Starbuck’s model?

Buying up all the dental offices in your town isn’t practical or profitable. Virtual real estate, however, is another issue. You can have a dental office on every corner on the Internet, with reasonable overhead and great ROI. It’s a brilliant concept, but it takes a lot of work. Enter Modern Dental Practice Marketing.

Here’s an example of how MDPM might build an online real estate portfolio to grow your business. In this example, the dentist would own four websites, three of which are blogs, and be heavily invested in social networking.

  1. Showcase Website – The Pretty Boy
    Build a Brand
    Build a Showcase Site
    Integrate the Site with Your Office 
  2. Three Blog Websites – The Workhorses
    Ex: Cosmetic Dentistry, Implant Dentistry, Invisalign Clear Braces
    Targeted, Aggressive SEO
    Submissions, Submissions, Submissions
    Commentary & Backlinks
  3. Social Networking – The Mover & Shaker
    Set Up Facebook & Twitter
    Integration with Websites
    Team Training or Project Management
    Sound interesting? It’s definitely effective.

Call 972-781-8861, or email [email protected], and we’ll be happy to discuss your online marketing program. Whether you have a current dental website or you’re ready to step into the World Wide Web real estate game for the first time, the MDPM experts are here to help. Our affordable and practical Internet marketing solutions will deliver results.

5 Tips for Orthodontist Websites

People know a lot about technology these days, but they don’t necessarily know a lot about orthodontics. In an instant, they can go online and Google just about anything, though. So what can your orthodontic website have that other sites don’t offer?  If you want potential patients to like your website (and call your office, then become a patient), your site must interest them. Our team at Modern Dental Practice Marketing would love to create your amazing dental website blog—one that will score you many new patients–but feel free to provide these tips to your webmaster if you already have a site.

1. Make the About Us Page More About Them than You
Moms, dads, and kids generally don’t know much about orthodontics. What they do know is that they need your services, according to their trusted family dentist. So make life easy for them. On your About the Team webpage, offer more than biographical sketches. Provide a short Q&A section with questions like, What is an orthodontist?, What is an orthodontic assistant?, and Who can answer my financial questions? You might also include whether each team member has worn braces.

2. Keep the Services Page Simple, Informative, and Easy to Read
Benefits, benefits, benefits. It’s all about what’s in it for the patient. Provide a list of brief explanations about your services. Include a list of benefits, FAQs, and a fact or tip. The newest, most impressive treatments should be near the top of the page, with traditional orthodontics at the bottom. Along with your main services, include additional pages with care and maintenance instructions for retainers, recipes for orthodontic patients, and other appropriate topics. These pages provide great info for patients, and they’ll help with SEO for your website (make your site rank better on Google).

3. Use Lots of Great Photos and Videos
People love pictures and videos, and with digital photography, you can capture great images without spending a bundle. Invest in a nice digital camera and video recorder, and keep them handy in the office. Make it a habit to take before-and-after pictures, snapshots of kids having fun in your office, and videos of patients looking in the mirror after their braces are removed. Video testimonials are wonderful, as well. On video, parents can describe how easy their experience was with your office, and kids can talk about how going to the orthodontist is actually fun.  (Dental patient testimonials are discouraged in Texas by the TDA.)

4. Include a Before-and-After Gallery of Your Favorite Cases
This should be a rule for every dentist, whether a specialist or general practitioner. You may not have any photos when your website or blog initially launches, but you can accumulate case photos pretty quickly. Just keep your digital camera nearby and snap away every day. Send the photos to your web designer, and they can be posted immediately. Be sure to include descriptions of the cases and headshots of the patients. (Check with your lawyer for legal releases to use with patients.)

5. Keep Up with the Times, Doc!
This is harsh, but true, so take a deep breath. Regardless of your age, your patients are young people, not senior citizens. Your website should appeal to these kids and their smart, snappy, busy parents. Facebook, blogs, and interactive media are much more impressive to this crowd than links to old-school video games they conquered when they were in Pull-Ups. It’s time you get in the game.

Instead of putting a tired arcade page on your website, have someone in your office get involved with social networking. (Modern Dental Practice Management offers training on social networking.) Post articles on topics that contemporary minded kids would enjoy, like movie stars and rock stars who have worn braces, how a nice smile can improve your earning potential after college, and what Invisalign Teen can do for the cool kid’s image.

Your dental website blog from Modern Dental Practice Marketing will include a smart phone application free. This means, your tech-savvy patients with iPhones and Droids, as well as their parents, can visit your website on their phone whenever they like.

BONUS TIP: If you have incentive programs and prizes for your young patients, be sure to include pictures, explanations, and information on how the programs work.

SECOND BONUS TIP: Include a page for referring dentists on your website. It should include a brief, personal note from you about integrity and patient relationships, as well as information on how general dentists can submit records electronically to your office. Include the name of the front desk person on your staff who is in charge of building referral relationships.

Call Modern Dental Practice Marketing today at 972-781-8861 to discuss an effective, profit-producing dental website blog for your practice. If you prefer, email us at [email protected] We’re in the business to make dentists–and orthodontists–smile!

Dental Website Photography: The Essentials

A website allows you the opportunity to meet new patients on their turf, on their home computer or smart phone. This is your time to shine. For an instant (hopefully longer) you have a potential patient’s full attention. What’s going to make that individual stay on your site and look around? Certainly not the same stock photos they’ve seen on every other dentist’s website. Original, professional photography will set you apart.

Depending on the ambiance of your office, an experienced local photographer and your web designer should be able to recommend the best setting and attire for your custom dental office photography. I recommend three photo shoots, though you can get them all done in one long day if you plan well:

Team & Doctor Photos
You’ll need individual photos of everyone on your team, even part-time employees. Be sure to get group photos of the doctors, hygienists, assistants, administrative team, and entire team, as well. To make sure you acquire the shots you want, have everyone dress in similar, neutral colors and suggest that your photographer take indoor and outdoor photos. If you like, hop in the car and grab the photographer for a few on-location shots at a local landmark. If you have a Tooth Fairy or mascot costume, make sure the photographer takes some pictures because the character needs to be with the team photos on your website.

Office Photos

There are three types of office photos you must have for your website: curbside view, front desk, and operatory. I recommend the photographer get shots of employees in action, in the same attire that they wore for the team photo shoot. You might also get a picture of your office signage for the contact us page of your website. Ask your photographer to take some close-up, artsy shots of unique items in your practice: the kids’ play area, a nice floral arrangement or the front garden, the beverage station, the doctor’s hands holding a wax-up model, etc. These images work well accents in your website design, and they’re unique, not stock (which is always good).

Patient Photos

The patient shoot is probably the most difficult because you need patients to agree to being featured on your site. Then you have to coordinate the shoot itself. I recommend you consult your lawyer to get a short agreement drawn up for patients who will be featured on your site.

You’ll need to accumulate before-and-after photos of clinical cases, as well. This takes time, and your website company should be able to add the new cases at any time. You only need to feature 5 to 10 clinical cases. More would be overwhelming, and they would dilute the importance of the gallery.

The best dental patient galleries I’ve seen include clinical before-and-after photos, close-up before-and-after photos, and headshots with a patient testimonial. A brief clinical case description with links to service descriptions is also very valuable on a website, both to patients and search engine results.

The Patient Photo Shoot Event

Consider hosting a Saturday photo shoot for your best cosmetic and full-mouth patients who’ve completed treatment. Offer to provide the pictures free of charge as a thank you to the patients who participate. Modern Dental Practice Marketing can plan the event for you, or you can do it yourself.

Here’s how. Send out custom invitations to a chosen few, and request an RSVP. Be sure that your photographer is free for the day of the shoot. As patients respond to your invitation, have your front office team book them in 30-minute sessions with the photographer.

The day of the shoot, provide refreshments for the patients and be on site to mingle throughout the event. During this time, request that patients complete written testimonials about their experience with your dental practice. You could also request they participate in a short video testimonials that you or someone on your team record.

Once the photos are delivered to you, send handwritten thank you notes with a CD of the digital photos to each patient who attended your event. You might also send a thank you note to the photographer.

Tips for Dental Photographers

  • Talk with the web designer to determine whether the photo shoot should be casual, business, semi-formal, or formal.
  • Advise the dental team and patients what to wear, and make sure that the neutral colors complement the website and logo, without making anyone look unattractive.
  • Be sure everyone wears Chapstick , lipstick, or lip gloss. Their smiles need to look magical.
  • Take indoor and outdoor photos at each shoot.
  • Take close-ups, head shots, and full-body shots of each subject.
  • Use props, like tooth brushes, floss, wax molds, dental tools, or flowers and books.
  • Capture subjects serious, happy, smiling, and laughing.
  • Always get a “fun” shot of the whole team.
  • Consider on location shoots at well-known locations in your town or city.
  • Take close-ups of accents in the office: flowers, magazines, dental models, computers, etc.
  • Take close-ups of dental machines (CEREC, digital X-ray, laser, etc.) and products sold in the office (teeth whitening kits , toothpastes, SoniCare toothbrushes, BreathRx, CariFree etc.).
  • Get a few photos of office textures, colors, and architecture for the website (ie: wallpaper, carpet, vases, wall art, pillows, arches, bricks, flooring, etc.).
  • Take a photograph of the exterior of the office from the street, the office sign, the front desk, and at least one operatory.

We Can Help with Your Dental Photo Shoot

Remember, effective marketing leaves a great impression and entices potential customers/patients to want to know more. Good, impressive, original photography can greatly impact your website’s bounce rate and conversion rate. Not sure who to call, what to say, or how to make your dental photo shoot turn out splendidly? We can help. Call Modern Dental Practice Marketing at 972-781-8861 or email us at [email protected], and we’ll be happy to book your photo shoots, consult with your photographer and team, and choose the best shots for your Internet and print marketing. After all, we’re in the business to make dentists smile!

Affordable Dental Websites. Excellent Customer Service. Finally.

We honestly believe that once you see how well the Modern Dental Practice Marketing program works, you’ll stick with us. Forever. So, we keep startup costs, and monthly costs, to a minimum. Some website companies charge thousands, literally, with piled-up monthly fees for writing blogs, optimization, support, hosting, and other services. While we can create custom sites, our main product is a blog site, a workhorse to attract targeted new patients for your dental practice. The Extreme Internet Presence Package is perfect for start-up dental practices or as a complement to an existing Internet marketing strategy. Our fees are reasonable. It’s good for you, and we know it’ll be good for us, as well.

A Minimal Investment and Great ROI

With our Extreme Internet Presence Package, you’ll get:

  • A new dental website with your logo, colors, pages, and sidebars
  • A free mobile website, compatible on most smart phones
  • All of the text for the website, written for search engines
  • A new domain of your choosing
  • Up to 5 domain-based email accounts
  • A blog, stocked with eight custom, search-engine-optimized posts to begin
  • Submission to search engines
  • Submission to local listings
  • Submission to RSS lists
  • Google Local/Google Places listing
  • Google Alerts setup
  • Facebook integration
  • Twitter integration
  • One hour of team training on the phone

All for a one-time fee of $999.

With Monthly Maintenance, you’ll get:

  • A monthly call for updates and touching base, or for training
  • 4 search-engine-optimized dental services blog posts per month
  • 4 locally-focused blog posts per month
  • Continued SEO maintenance, along with reports
  • Management of your submissions and social networking integration

All for $199 a month.

This is the real deal, folks. We want to see your dental practice not only grow, but thrive for years to come.

For a complete list of MDPM services, click here.

Email us at [email protected] or call 972-781-8861 for a free analysis of your current dental marketing plan. We’re in the business to make dentists smile!

A Fool-Proof Strategy for Effective Dental Marketing

What do you do for dental advertising? Direct mail? Local magazines? Newspaper?

Advertising is the impersonal approach to promoting your business.

What do you do for dental marketing? Do you have a brand? Website? Social networking? Blog?

Marketing is a developed, well implemented plan that brings your business together with patients for the benefit of both parties.

How’s All That Workin’ for Ya?
The reason good marketing ideas fail is because they aren’t completely thought through before implementation. First of all, marketing your dental practice is a much better investment than advertising your practice. Think of it this way, advertising is one component of great marketing. But before you begin planning any marketing campaign, whether online, in print, or with events, consider these important factors: (more…)

For Dentists Who Want to be Number One on Google

An article published on Open Forum for Small Business perfectly describes why you need dental blog websites in addition to your main dental practice site. Here’s an overview:

  1. You don’t have to be #1 on Google, but being in more than one position for listings 2 – 9 is a great plan. People usually skip over listing number one on Google. Multiple websites can help with this strategy. Blog websites are ideal.
    *Modern Dental Practice Marketing offers affordable blog websites and SEO blog posting, so you can focus on your patients while we focus on your Internet marketing.
  2. Invest in social profiles: Facebook, Twitter, etc. – and stock them with content, friends, followers, and links. (In dentistry, I recommend webdental.com and others.)
    *Modern Dental Practice Marketing can set up and manage all of your social networking profiles or train someone in your office how to manage them.
  3. Compose blogs that are timeless and rich in keyword phrases. Blogs are archived on your site by category, providing a virtual library of content that expands and grows with every post. Make sure your blogs are not time sensitive, and stock them with great keyword phrases. If you do this, every blog will become a valuable SEO resource to draw in new patients. Forever!
    *Modern Dental Practice Marketing does all of this and more…affordably!

Call MDPM today at 972-781-8861 or email us at [email protected], and we’ll provide a free Internet marketing analysis for your dental practice. We’ll be happy to talk with you about implementing and managing the strategy, or you can take the advice and use it yourself. We’re in the business to make dentists smile. Give us a call. You could use a smile today.

Marketing Sleep Apnea Dentistry and Other Special Services with a Blog Website

Most dentists have something special they want to promote. Most recently, sleep apnea and snoring therapy seems to be the trend. However, dental implants, neuromuscular dentistry, and cosmetic dentistry are also popular adjunct services to bread-and-butter dentistry. Your general dentistry services keep your practice going, but new and exciting innovations in the dental field can yield profitable cases, and they’re a welcome change to placing fillings and fitting dentures.

How can you effectively market these services without giving potential patients the impression that you’re a specialty dentist? The answer is simple and effective: a dental website blog.

Modern Dental Practice Marketing will create your custom blog website, with multiple pages, just like a regular website–just like this blog website. The homepage of your blog site will feature a blog that has new posts twice a week. Blogs, you see, are considered news by search engine spiders (those that crawl websites for Google, Yahoo, Bing, and other search engines). In short, this means that your blog will rank higher than similar website pages. That’s just a fact.

You’ll be pleased to know that MDPM blog websites are affordable—less than most custom dental websites, and our ghost blogging service is very affordable. We’ll track your hits and rankings, and we’ll also submit the blog to local listings for even better SEO (search engine optimization). If you like, our marketing and Internet gurus can hook you up with a Facebook and Twitter account, then manage it for you. Or, we can train someone in your practice to manage your social networking program. Basically, we’ll custom-design an Internet marketing package that suits your unique needs—and you don’t have to worry about compromising your main dental practice website. The blog website will be completely independent, yet link to your main site.

If you’re ready to boost your out-of-the-mainstream dental services, it’s time to contact Modern Dental Practice Marketing. Give us a call today at 972-781-8861 or email [email protected]. We’re in the business to make dentists smile!

Ten Great Topics for Dentists to Blog About

What makes you read an article about finance? You want to know how it can help your finances.

What makes you read an article about business? You want to know how it can help your business.

When I read blogs by dentists, I often wonder if they’re really thinking about their patients when they brainstorm topics to write about. Patients aren’t highly interested about your CEs, nor do they really care what you think about the latest technology. What they want to know is what we all want to know, what’s in it for me?

When you blog, think about presenting information in a way that highlights the benefits to the patient. Open with a question, a relevant fact, or a very pointed thought—something to grab the reader’s attention. These topics are of great interest to readers, particularly in a blog focused on benefits to the patient. And remember, you should blog twice a week at a minimum. If you do not have time to blog, Modern Dental Practice Management offers affordable blog packages that will boost your SEO rankings and draw in new patients.

  1. Case Studies – Always use photos, add a testimonial if you can, and list what the client’s needs were. Include a synopsis of procedures. The words in the text will do well with search engines. A picture is only worth a thousand words to humans, not Google, Bing, Yahoo, and other search engines.
  2. Testimonials – In Texas, testimonials are frowned upon by the TDA, but they’re fair game in other states. Even if you use video testimonials, always include a typed script for the search engine spiders.
  3. Services – Many patients are unaware of all the procedures you offer. Topics like porcelain veneers, Invisalign, teeth whitening, mercury-free dentistry, dental implants, and smile makeovers do well with potential and existing patients, as well as search engine spiders. (more…)