The Formula for Writing a Great Dental Practice Tagline

Some folks call it a tagline, others call it a motto or slogan. What we’re talking about here is the short phrase that follows your practice name. The little cluster of words tagged onto the end of your message. For instance, Modern Dental Practice Marketing’s tagline is: We’re in the Business to Make Dentists Smile!

TAGLINE QUIZ

Can you remember the companies for these taglines?

  • Over 10 billion served
  • Always low prices
  • You’re in good hands
  • Don’t leave home without it
  • Something special in the air
  • Good to the last drop
  • Zoom Zoom
  • Just do it
  • The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine
  • That was easy

I want to talk with you about how to come up with a good, catchy tagline for your small business or dental practice.

To gather the clouds for a good brainstorm, read your mission statement, philosophy, and/or vision. Write down single words that represent your practice.

Saturday Night Live: New Dental Sites by MDPM

This week, we’re pleased as new parents to have given life to two dental website blogs…and more are on the way!

Berkshire Dental Group, Broken Arrow, Oklahoma

First, we’d like to introduce the website of Dr. Mark Hodge, a Tulsa-area dentist in Broken Arrow, Oklahoma. Dr. Hodge is a certified Invisalign provider and instructor. His associate, Dr. Robert Mongrain, is very involved in the innovative athletic mouthguard, BrainPad. At their practice, Berkshire Dental Group, families can rely on professional, full-service oral healthcare, including preventive, restorative, and cosmetic dentistry.

We’re also excited to present Dr. Gerilyn Alfe’s blog, Chicago Conservative Dentistry. Dr. Alfe and her team extend a variety of general and cosmetic dental services to patients of all ages at their practice, Chicago Smile Spa. As a conservative dentist, Dr. Alfe relies on minimally invasive procedures, biocompatible dental materials, and state-of-the-art technology to transform and maintain her patients’ smiles.

Feel free to review these blogs (click the images) and our dental website portfolio. If you’re ready to jump into blogging, social media, and online marketing, call MDPM today at 972-781-8861. We provide complete ghost writing and social media management for dentists and dental industry professionals. We also design logos, branding, and community marketing programs…that produce rockin’ results!

The Dentist’s Weekend Warrior Marketing Tip

Be a mad scientist!

Want to make your office not just kid friendly, but a place your patients go to for science education?  Then all you have to do is set up a small “science experiment lab” in the corner of your waiting room or any area that you are not using right now. You can have various displays showing how teeth break down when exposed to different food and liquids, the impact of trauma and other issues that affect our teeth.  You can also have experiments that compare the effect of different products for removing stains and compare toothpastes and mouthwashes.

To promote you new lab you can do the following:

  • Send out a press release to the local media.
  • Write a blog about your science lab and invite parents and educators to bring their kids in to see it.
  • Contact the local schools and offer to come in and speak to their students about the science of tooth decay and dental hygiene.
  • On your website, offer a resource page for students participating in science fairs. You can include information about the amount of sugar and acidity of various liquids and how they might impact teeth. You can include a list of suggestions for science fair projects that relate to dentistry.
  • Make a video of you conducting an actual experiment. You can get the procedural guidelines for science fairs from your local school and use the same format for your experiment. You can have this video playing in your lab for your patients to watch while they are waiting.
  • Ask students to submit a video of their science fair projects. You can also use these videos on your website and in your lab area.
  • Be sure to recognize any of your patients that win an award in their schools science fair.

Not only is this a great way to help educate your patients, but you may just find and release that mad scientist hidden inside you!

–          Jill Nastasia

Small Business Social Media Management with a KISS

I read an article on Mashable today that listed over 30 different social media sites. There are a bazillion more out there. If you’ve heard about smart phone advertising, social networking by location, and other crazy technical stuff you don’t understand, the words “social networking” can seem scary or overwhelming. Problem is, EVERYONE has jumped on the bandwagon. When any business succeeds to unprecedented levels like Facebook has, every Tom, Dick, and Harriet wants a piece of the pie…or even better, their own pie.

Here’s the deal:

  • As a small business owner, you need social networking as a part of your Internet marketing plan.
  • As a small business owner, you do not need ALL FORMS of social networking. That would be a gross waste of time and energy.
  • As a small business owner, you have NO TIME for anything social! If you did, golf would come way before Facebook.
  • As a small business owner, I understand and empathize.

Let’s apply the KISS philosophy (keep it simple, silly). (more…)

The Secret to Patient/Customer Loyalty & Excellent Word-of-Mouth Referrals

We have three main grocery stores in my town. One is super cheap, and I have to admit, I shop there. It’s the American Way. Another is staffed by teenagers who are more interested in texting than bagging. As a shopper in this store, I’m a guinea pig for workers in training. And I’m paying for this privilege? No thank you.

The third grocery store is amazing…so it’s the store I prefer and recommend. Prices are higher, sure. But being greeted with a smile and, “Can I help you?” is priceless. If I can’t find what I’m looking for, an employee reads the confusion on my face and rushes over to help. He actually walks me to the product I need—never points or gives me directions. I love Tom Thumb in Trophy Club, Texas. Those fine folks could write a book on excellent customer service.

One of my favorite quotes is from Einstein. He said something like Insanity is doing the same thing over and over and expecting different results. Logic tells us that the reverse is true. Good sense is doing the same thing over and over if you want the same results.

I decided to analyze why I like Tom Thumb. My main appreciation is for the employees. As a somewhat intelligent businesswoman, I should apply these points to my own business. I’m no Einstein, but I figure that mimicking the customer service that I appreciate will foster the same loyalty in my clients that I feel for my favorite grocery store.

Fact: Word of mouth advertising has the best return on investment of any marketing.

Fact: Seventy percent of Internet users believe the testimonials
they read online. It’s modern word of mouth.

Fact: If you get good reviews on Twitter, Facebook, LinkedIn, Yelp!, Google, etc.,
you’ll benefit not only from readers of those reviews, but also from search engines loving the backlinks to your website.

So what’s the secret to rave reviews, loyal customers, and excellent customer service? (more…)

Guest Blog: Deb Roberge on Hiring Dental Personnel

Why Hiring Dental Personnel is Such a NIGHTMARE!

It’s just a matter of understanding the dynamics and the systems that help to make the hiring process a successful and low stress activity.  My vast experience tells me that many employers just “miss the boat.”  Either they hire the wrong person for lack of systems and knowledge, or they let the right person go without even recognizing the skill sets and behavioral style that would fit with “their” practice culture perfectly. Here are some key points that will help you change your approach to hire:

  1. It’s important to be clear and know what you are looking for in an employee. Actually have it all spelled out on paper-put it together with the team.
  2. Conduct your proper due diligence and know your salary offering.
  3. Make sure the team is involved in the process along the way too.
  4. Know how to compose your ads and ask for what you want in an employee.
  5. Be prepared 100% before you start the process.
  6. Every step taken during the process should have a written support piece to back it up.
  7. The final hire does not mean all is complete, maintaining the new team member is also a vital component!
  8. Make sure you “watch what you say.” Asking the wrong questions legally can backfire on the interviewee. (more…)

Google Video Explains Search in Layman’s Terms

Ever wonder how search works? Spiders, engines, SEO, SERPs, keywords…what does it all mean?! You’re a dentist, and your job is helping people enjoy great oral health. We’re a website marketing company. My job is to market your dental practice on the Internet. You don’t have to know the details, just like I don’t have to know how to perform a root canal. All you need is the basics. So here you go…

At Modern Dental Practice Marketing, we’ll design your website blog or custom dental website. We’ll also create your social networking presence, then maintain it on your behalf. Then we’ll continue to promote your website online and help you come up with innovative, yet practical marketing ideas for your dental office. You don’t have to do keyword research, write blog posts, or understand Facebook. We have that covered. All you need to do is take care of the patients we bring you!

The Dentist’s Weekend Warrior Marketing Tip

Partner with the most influential persons in your community!

Who in your community knows all about their client’s families, love lives and secrets? Who knows who is getting married, starting a new job or dating a new beau? It’s hair dressers!

Hair dressers not only spend quality time with their customers, but they do so in an environment that is fun and friendly. Your hairdresser poses the perfect opportunity for you to get the word out about your services.

Consider asking the hairdressers at your salon if they will take part in a drawing with you. Ask them to collect business cards in a container that you provide so that you can sponsor a drawing for a free gift or discounted dental service. You can leave out some promotional material as well.

Don’t have a steady stylist? Grab a fruit tray or a box of muffins, drop in at a salon or spa near your office and offer to hold drawings for each other. They will certainly appreciate the free publicity they get as you promote their contest in your office, on Facebook and on your blog.

If the partnership goes well, you may even consider joining forces to host a makeover contest that will expand your promotional efforts.

Today’s Guest Blog: Hire the Best Person and Train for Dental Success

This blog was provided by Warschaw Learning Institute and written by Elaine Dickson. Let me know what you think!

Dr. Bill Sasser, a periodontist in Charleston, South Carolina puts it very simply.  “I don’t base my employee’s salary on the position, but on the person.  A good employee is worth everything, and a bad one is worth nothing.”  In dentistry as in many other businesses, all employees are not “created equal”.  Just because someone has more “experience” does not necessarily make them a better candidate than another person who has not worked in the field.

Limiting your hiring process by recruiting only those who have worked in dentistry can be very hazardous to practice growth, because you may not get what you are paying for.  Just because someone interviews well and has worked in a position for awhile, does not always mean they have been successful.  This depends on the person, and it’s the right combination of attitude, character traits, experience and personality that makes a truly valuable employee.  Experience is only one piece of the puzzle, and the question you must ask yourself is “what type of experience?”  Sometimes experience translates into bad habits that can encumber your progress and actually cause your practice to digress.

People make all the difference.  What good does it do to spend thousands of dollars on continuing education and implement practice management systems designed to insure effectiveness, when you do not have the right people to carry these systems out?   As a dentist/practice owner it is not humanly possible for you to perform chairside and oversee all of the administrative or even clinical systems of your practice at the same time. (more…)

Microsites Pack Power Punch for Dentists Online

Have you heard about microsites? Word’s getting around, so let me fill you in.

A microsite is a mini-website that supports and supplements a primary website.

In most cases, a microsite focuses on one service, though it may encompass an entire list of services. If you want more patients for Invisalign, dental implants, CEREC crowns, cosmetic dentistry, or other specific services, you should consider a microsite.

An MDPM blog website can function as a microsite that ranks well on search engines. Why go with a blog instead of a mini-website?

  • Blogs are considered news, so they get priority with Google, Yahoo, Bing, and other search engines.
  • Google Caffeine tells us that fresh content is the future of successful SEO.
  • Blog websites can feature multiple pages, videos, images, and audio just like a regular website.
  • Blogs integrate with social media to keep a Facebook page, LinkedIn profile, or Twitter presence fresh and consistent.
  • The homepage of a website is the most important page for SEO. Blog websites usually feature a blog (news) on the homepage.
  • Blogs feature widgets, so adding an RSS feed, images, links, a search bar, and other cool tools is easy.
  • Editing, amending, or revising a blog post is also super simple.

So, as a microsite, a blog packs a power punch for SEO. (more…)