One website for your dental practice is necessary. It should be a custom, high-quality, user-friendly site, optimized for search engines.
Two sites for your dental practice is better. The second site should be centered around a blog that promotes the dental service you enjoy most.
Three sites is spectacular. But every website, blog, or webpage you publish should have a well-planned purpose, original writing, and good search engine optimization.
Why Dentists Benefit from Multiple Websites
Google Caffeine tells us, the more fresh, unique content you have on the web, the better you’ll do on search engines.
Each site is seen as a separate entity by search engines, so your presence on search engines increases overall. It’s like having billboards on three major thoroughfares instead of one. Brand repetition is key in all marketing. On the ‘net, the more search engine presence you have, the more opportunity potential patients have to see your brand.
Each site should focus on a specific set of keywords to make sure that you’re found for precisely what you’re aiming at.
Websites are one of, if not the, most cost-effective marketing opportunity. If your sites are high quality, to both search engines and visitors, and content is fresh and appealing, Internet marketing will be extremely successful for your dental practice.
Because with more sites, you get more visibility on the web, you will, in turn, have a greater opportunity to involve visitors with your practice long-term. Every one of your websites should feature links to your other sites, as well as links to your Facbeook fan page, Twitter page, blog subscription, blog email alerts, and RSS feeds.
What Do Multiple Websites Cost in Money and Time
Here’s the deal. The cost of Internet marketing depends on how much of the work you want to outsource. The effectiveness of internet marketing depends on how much time you – or your Internet marketing company – invests.
The DIY Guy – You have or will make time for Internet marketing. You can manage as many websites and blogs as want – virtually for free. There is a significant learning curve, but many dentists find Internet marketing a great hobby. So you have to decide, what kind of guy (or gal) you are:
The Hand-Off Guy – You have more money than time. That’s when you need to bring an expert on board for help. We, at Modern Dental Practice Marketing, are your experts. We can partner with someone in your front office to keep in touch, and we’ll handle all of your Internet marketing…showcase site, blog site, social networking, press releases, etc. Everything.
The Middle-of-the-Road Guy – You’re busy, but you want to have your thumb on all aspects of your practice. You need a professional team who will work with you to customize an Internet marketing strategy around your needs, wants, and schedule. Not a problem. (more…)