Get the Dental Team Excited about Growing Your Practice!

You made an appointment to get your tires rotated at a new, locally owned repair shop in Southlake. You like supporting small businesses, and you really want to have a great experience here, so you can refer your friends. After all, as a dentist, you appreciate word-of-mouth advertising and personal referrals.

When you enter the tidy shop, no one is behind the desk. A few customers sit in chairs that line the wall, faces behind magazines. You could hear a pin drop. So you wait.

Behind the desk, through glass panels, you see some mechanics sipping coffee and talking. You think, Is this a one-way mirror? Can’t they see me? So you give a friendly wave and grin.

The older man nods and comes inside to help you. He slips his glasses from the top of his head to his nose, then peers over them at you, obviously irritated by your interruption of his coffee break. You wonder if this is the same guy who used to yell at you and your buddies when you were eight, telling you to Get off my lawn!

The mechanic stabs the computer keyboard with a dirty finger, then asks, “Can I help you?”

“Yes,” you say, pleasantly. “I made an appointment online for tire rotation. It said you have one-hour service. Is that a fact?” You smile, trying to win him over.

“Website? I don’t know why they put stuff like that out there. Right now, we can do it in about an hour, but if we get busy, there’s no tellin’. Name?”

You state your name and continue to work for pleasant conversation. “Glad I came at the right time, then.”

The tire rotation goes off without a hitch, but will you be back? If the price was really good, and the job was done well, maybe. But if it costs you the same to get your tires rotated in this little shop as it does at a bigger, more friendly shop up the street…you probably won’t be back. And you really wanted that to work out. Bummer.

Now let’s look at your dental office. Your dental team may be much more friendly than the old crotchety guy at the tire shop. If not, we have a lot of work to do! But do your people know about your website (if you have one)? Can they refer patients to the forms, map, and services over the phone? Do your front and back office team members know whether you have digital X-ray and why it’s a big deal? Do they know what kind of teeth-whitening treatments you offer? (more…)

Shape Up Your Dental Blog Website for Better Conversion

You can spend tons of your hard-earned money on SEO marketing and an awesome website, and it may yield great traffic statistics. However, if you don’t get conversions—qualified patients coming into your dental practice to spend money—what’s the point? It’s like buying a yacht you’ll never use. At MDPM, we will find you the right patients, and we’ll entice them to love you. After all, you are lovable, right? People just have to know who you are! They need to see that you’re providing what they want.

Is your website or blog easy to navigate? KISS, KISS! You know what that means. Keep it simple, silly! A long list of pages down the side of your website can seem overwhelming. Instead of a bazillion pages in the navigation, or even worse, obnoxious dropdown menus, think of your website as an onion. Put the main topics in your navigation, then let potential patients peel down the layers, page by page, to learn as much—or as little—as they want. Search engine spiders crave the content, but most people don’t. You can have the best of both worlds.

Is your website or blog friendly, concise, and straightforward? People don’t want clinical mumbo jumbo from their dentist. They want someone who really cares about their health, budget, and goals. They want the facts. They want someone they can relate to and trust. That’s you, right?

Does your blog feature content that will make people return? One of the things we really push is community, community, community. Your patients come from your community. Keep those moms and dads loyal by giving them what they need: family-fun events in your area, free stuff for kids, kudos to the winning football team, or print outs for their kids to color on vacation. The more your patients see your brand, the more likely they’ll be to refer friends and neighbors to your office.

What makes you different? You and your practice have a unique selling point, something different and awesome that people will love…once they know about it. The MDPM marketing experts will come in with Sherlock Holmes hats on and big magnifying glasses. We’ll search out your unique selling point, then pull it out into the spotlight to make people love you. (more…)

When Dentists Should–and Should Not–Use Facebook

Building a beneficial social networking presence for your (Dallas or Fort Worth area) dental practice takes time. You’ll need to invest in your Facebook account or hire someone like MDPM to do it for you.

That said, many dentists have unrealistic expectations of what Facebook can do for their marketing program. Understand:

  • Facebook wil not have much return on investment (ROI).
  • Facebook posts are not read by search engines like Google and Yahoo.
  • Facebook posts do not help with your website’s search engine rankings.
  • You will not get many fans who are not already patients of your practice.

If that busted your bubble, don’t stop reading yet. Facebook can be beneficial to your dental practice marketing if you’re interested in building a unique culture—an inviting, friendly, personal, relationship-building reputation.

In a recent USA Today article, Jeff Livingston of the Irving, Texas practice, MacArthur OB-GYN, hit the nail on the head. He said:

“If you go back two generations, doctors came to your house. They lived in your community. They probably went to the same church…what we’re really doing is going back and creating a more personal experience with technology.” (more…)

Assess Your Dental Marketing Strategy with MDPM’s Free Evaluation

How do you measure success? Personal happiness? A profitable business? Admiration from your peers, employees, community, and family? All of these are important, and all can be improved if your business—your dental practice—is going like gangbusters.

So, how do you evaluate your marketing strategy?

At MDPM, we provide a free evaluation. All you have to do is download the MDPM Marketing Evaluation, complete it, and email it to [email protected] We’ll analyze the assessment and provide a complimentary consultation to discuss your custom MDPM Program. If your dental practice is in the North Texas area (Southlake, Grapevine, Colleyville, Keller, Mid Cities, or nearby), we can schedule an appointment to meet you in person and have a thorough discussion face-to-face. No strings attached.

The MDPM marketing evaluation reviews key components, from Internet marketing to community marketing to promotions, advertising, retention programs, and staff training. We’ll look at what you’ve done to date, what’s worked, what hasn’t worked, and how to kick your strategy into high gear.

The dental marketing evaluation is free, so even if you don’t contact us, it may help you. Check it out, and let us know when you’re ready to move past monkey and straight to success!

Should Dentists Twitter? Should They Facebook?

The short answer is, “If your clientele will use it.” Just know that most dentists don’t use social networking in the most advantageous way…and the ROI can be very low. However, social networking with your current patients can and does project the image of a progressive dental practice with a friendly staff who like their jobs. That said, do not put all of your proverbial eggs in one little Internet basket.

FACT: Facebook and Twitter won’t help your website’s SEO strategy. They’re blocked from search engines. Good, solid SEO copywriting and keyword rich blogs will help your Google rankings.

In the hierarchy of marketing, here’s how I recommend you prioritize:

  • Community marketing
  • Retention and referral programs
  • Practice promotions
  • Optimized website and blog
  • Social networking

Social networking and blogging take time, as do successful practice promotions and community marketing. If you want to chat about your current marketing strategy and find out how the Modern Dental Practice Marketing Program can help your practice find success, call me.

I’m Jill, and I’ve been in the dental marketing field for four years, the copywriting field for eight years, and the promotional marketing field for 12 years. I know dentistry, and I know dental patients. Even better, I know how to attract and retain the demographic who will become your best and most faithful patients. With the MDPM team of experts, your practice can get on the fast track to growth.

Hey, Dentist… Which is More Important: Web or Community Marketing?

Why do you have to choose? Truth is, both types of marketing could really boost your patient base—and retention—in the Dallas – Fort Worth area. And never forget, the whole point is to leave an impression! Tried and true, good ol’ boy advertising does not appeal to the younger generation…the technical gurus who invest money in their health and appearance.

So let’s look at the balancing act between Internet and community marketing for dentists:

Internet Marketing for Dentists

  • Web marketing should start with a website that ranks well on Google for the keywords your potential patients most often use.
  • Beyond that, social networking, like Facebook and Twitter can be beneficial. However, you and your team have to use these resources correctly. Just posting random thoughts on a Facebook Fan Page and Tweeting about an article you read won’t effectively promote your dental practice. At MDPM, we offer one-on-one coaching for you and your team, so you can learn how to fit social networking into your schedule and get the most pop for your posts. There’s a simple formula that’s easy to manage, and you’ll find it highly effective.
  • You’ll also need a blog that feeds onto your Facebook page. The blog should be updated with keyword-rich, relevant posts at least once a week. The MDPM dental copywriters can make posts on your behalf, or I can teach you and your team how to write solid blog posts that appeal to dental patients and search engine spiders.

That’s a synopsis of web marketing for dentists. But when you consider that the Internet is international and your practice is local, you can see that community promotions are a necessary component to an effective dental practice marketing strategy—particularly in North Texas towns, like Keller, Colleyville, Southlake, Grapevine, Murphy, and Frisco. We’re in Texas, and what rules Friday nights? Football. That’s right. (more…)

Dental Marketing: Moving Past Monkey

Is your marketing plan based on a monkey-see, monkey-do philosophy? Do you hear about things like Facebook, blogs, and branding, and think, Wow. I really need to get in on that!

In truth, you do need to get in on it. But copying the marketing tactics of other dental practices won’t get you to the top.

Take this quiz… Just say yes or no.

  • I advertise in the phone book.
  • I have a website, but I don’t update it.
  • I don’t have a blog.
  • I don’t have a practice Facebook Page.
  • I don’t know how to use social networking.
  • I’ve never had a successful marketing event.
  • I don’t have the time or money to hire a marketing person.
  • My practice doesn’t have a brand.
  • My patients use the Internet and smart phones.
  • I’d like to increase my patient base and my retention rate.

If you answered “yes” to any of these points, it’s time to move your marketing plan past monkey.

“But,” you say, “I don’t have time to deal with this.” I know! Just running your dental office, you wear many hats: managing doctor, human resources manager, marketing manager, customer service director, and more… and at some point, you’d like to spend time with your family.

What’s the solution?

Outsource the marketing director position for your practice. You’ll save money and–with Modern Dental Practice Marketing–get results. With many years of experience in marketing and dental copywriting, I will leverage  technology and networking to grow your business. We’ll start with a custom marketing plan that includes excellent web, print, and promotional components tailored to fit your one-of-a-kind dental practice. Then, while you work for your patients, I’ll work for your business.

It’s this kind of strategy that will get you ahead–and keep your practice growing for years to come.

Welcome to Modern Dental Practice Marketing. While you’re on the website, take a look around to see what we have to offer.

Want to talk? Have questions? Call 940.395.5115 to schedule a consultation in the Fort Worth area. There’s no obligation. I’ll personally  interview you about your practice goals and current marketing plan, then provide a practical and affordable strategy to move your marketing strategy past monkey and straight to success!