What are you doing this weekend? Where are you going? People want to know. Good advertising focuses on the benefit to the consumer, not how wonderful the company owner is. But Facebook turns the tables. On Facebook, it’s all about you.
Sure social networking in business should be more professional than personal, but the point of Facebook is to make you a real person. You’re interesting, right? I know you are.
If small businesses use Facebook only for commercials, promotions, and educating the public, fans will start to slip away. They’ll probably remain your fans, but they’ll block your boring content from their walls, and they’ll never visit your page. You work so hard to get Facebook fans, don’t lose them to boredom — you’re way to cool for that.
The patients who see you during the week know that you don’t wear a tie on Saturday. They know your kids get sick in the backseat of your SUV and your dog begs at the table. It’s life. Share the best of it with your patients, and they’ll love you even more. Hope is, they’ll share your post with friends (who could become your new patients).
This, dear dentist, is a fundamental truth: everyone loves pictures. So throw your camera in the car, or keep your camera phone nearby throughout the weekend. Here are some ideas and samples of interesting pictures and comments to share on your Facebook fan page:
- Nature: animals, flowers, local gardens, newly blooming spring trees, deep snow drifts, local lakes or mountains
- Example: (picture of a squirrels in your backyard tree) “These little guys love to play in the trees outside my kitchen window. They remind me of Chip and Dale…but in squirrel form instead of chipmunk.” (you could link to a YouTube Chip and dale clip here)
- Pets and kids: your own or those in your family, not strangers
- Example: (picture of your child washing the dog) “And after this, yes, we are going to brush Fido’s teeth!”
- Around town: restaurants, festivals, shops, downtown view, uptown view, parks, schools, etc.
- Example: (picture of last night’s dinner on the plate before you ate it) “Sal’s has the all-time best pizza in town. Trust me, I’m a connoisseur.”
- Sports: your kid’s soccer game or ballet class, the local high school football game, your adult hockey team
- Example: (picture from high school football game, cheerleaders with mascot) “What’s that smell? We skunked the Raiders last night 30-0. Go Bobcats!”
- Funny stuff: anything non-crude and non-offensive that will spark a chuckle; can be videos you post on YouTube
- Examples: (take a picture of this: the old Grapevine Opry in town was missing letters, so the sign read “ape in Opry”) “Now showing, King Kong in 3D!”
These things are NOT too personal. Today’s small business owners must be real people to their customers. (more…)