This week’s guest blog is by dental consultant Dr. Mayer Levitt of Jodena Consulting. A former dentist himself, Mayer has helped tons of dental practices to achieve better profits, retention, and publicity since 1989. In this blog, he discusses some ideas for phone etiquette in the dental office. You can learn more ways to improve your practice by subscribing to Mayer’s blog.
When a potential patient calls your office, they have specific questions. Do you take their insurance? Are you accepting new patients? Does the doctor offer veneers? That potential patient expects you to answer questions quickly, fully, and with a friendly attitude. Try your very best never to say “no” or “I don’t know.” Memorize this line… “The best way that I can help you is…”
For instance: “The best way that I can help you is to check with our insurance coordinator and get back to you promptly.” Or: “The best way that I can help you is to speak with the doctor and return your call later today.”
Also, listen intently to the caller’s requests and comments. You might even make listening noises so that the patient knows you are engaged: “Tell me more,” or “uh –huh,” or “certainly.”
Always, always, always welcome customer complaints. Research tells us that if you can resolve a customer’s problem quickly and courteously, that patient will continue to do business with you and continue to refer patients. Never feel personally attacked or become confrontational. The patient is always right! (more…)
You had the best intentions. So did I last January when I vowed to work out every day. But, alas, life gets in the way. If running your dental practice, taking care of your patients, and spending time with your family have kept you from creating the blog of your dreams, you need a ghost writer.
The dental copywriters at Modern Dental Practice Management have years of experience composing quality, search engine optimized content for dental websites. You can feel certain that the integrity of your practice and your name will be in the best of hands with MDPM.
In most cases, we create, promote, and write dental blogs. However, if you already have a WordPress blog, but you need a competent writer who understands dentistry and search engine optimization, we can help. Our dental blogs are 100% original for each client. We’ll write about the services, technology, and information you think is most important. In addition, our blogs include a relevant, high quality photo or image, so they’re visually appealing. Call Jill at MDPM today: 972-781-8861 or email [email protected].
For more information:
- Visit our Portfolio
- Read “Why Blog?”
Friday Night Lights
With the start of school, so starts the high school and college football season. This provides an excellent opportunity for you to use your blog to attract members of your community to become regular readers. In addition to providing valuable and educational information regarding dental health, your blog is a way to let your community know what is going on. In short, you can act as their online local newspaper.
Here are some ideas to get started with your community posts:
- Post the season football schedules for the local high schools and colleges.
- Have a Monday morning blog discussing the highlights of the previous game. (You may even have a patient or staff member who would love to pen this article.)
- Highlight a team or individual that receives an award or other type of recognition. If any of them are your patients, be sure to mention that as well.
- You can follow any sport or academic event, not just football. Don’t forget cheerleading, basketball, performing arts and, of course, the glee club! (more…)
Prevention is worth a pound of cure. It’s true in dentistry as well as marketing. Thwart needless expenses and ineffective campaigns. Start your dental practice marketing plan on the road to success right now. Step one is coming up with a solid logo to use in branding your practice.
What is a dental practice logo?
A logo is a graphic that represents your company. It must be memorable. The MDPM logo is a smile. The McDonald’s logo is the golden arches. Apple’s logo is and apple with a bite out of it.
What is a dental practice brand?
In the olden days, cowboys branded cattle to prove ownership. Today, a brand is more than a logo. It’s colors, words, and concepts that influence people to have certain thoughts, feelings, and ideas about your company. At MDPM, we’ve added a name treatment (name of the company integrated into the design) and a tagline (memorable phrase that defines your philosophy or service) to enhance the brand.
Why do you need a dental practice logo?
There’s power in a strong brand. I’ve worked for companies and had clients who prefer to just throw any old logo up and call it a brand. This is a shortcut that will lead nowhere. Your brand should become a foundation for all marketing efforts so that you’re sending out a whole idea, not just a pretty picture. A powerful brand influences how people think, feel, and communicate about your dental office.
How can you get a dental practice logo and brand? (more…)
It’s a great question. At first glance, commenting on a blog post seems kinda like throwing your two cents into a conversation where you don’t know the players. If you aren’t the type of guy or gal to butt into a conversation you weren’t invited to, you probably don’t post comments. In addition to feeling uninvited, commenting on a blog is a risk. You’re putting your name out there with your opinion…and what if you find out later that your opinion was wrong? If you throw in your two cents, will you have to eat your words?
Stop feeling scared or weird about posting comments. As long as you post kind responses, useful information, and gentle opinions, it’ll be fine. Never rant, berate, belittle, or fudge the truth.
If you follow the golden rule, commenting on dentistry or community-focused blogs is great—no SUPERB—for business. Here’s why:
- The comment can link back to your website
- The comment gets your name in front of people (great for publicity)
- The more comments you have out in cyberspace, the greater the SEO benefits
- Commenting can lead to mutually beneficial relationships (with patients, doctors, or industry professionals)
- When you post comments, people often reciprocate by posting comments on your blog… which looks great to visitors
“Well, that’s all fine and good,” you say, “but where do I find dental or community-focused blogs to comment on?”
Another great question. Here’s a great answer:
- On your Facebook Fan page
That should be enough to keep you busy for a while!
And if your next thought is, “Time, woman! I have no time!” then I’m glad you’re here. I’m also not offended that you referred to me as “woman.” I take it as a compliment. My dental copywriters and I would be happy to post comments on your behalf if you have an MDPM website blog. We’ll also setup and maintain the comments on your blog, as well as your Facebook account and local listings. It’s a sweet deal. We do it all. (more…)
Let’s just cut to the chase. No need for an introduction. You have patients to see!
- If you have a blog on a page of your website already, your web developer can put an RSS feed from your MDPM dental blog onto that page. This may appear to be content duplication (a no-no per search engines), but it’s not. An RSS feed is not a duplication of content, but rather a syndication of content. Semantics? Not really. You’ll get the benefit of a separate, multiple-page blog website on its own domain AND syndication AND filling your website’s blog page with fresh content. Yay!
- Your blog can feed onto your Facebook Fan and/or profile page, your Twitter account, your LinkedIn account, and other social networks you’re involved with. Super simple. Keeps your social profiles filled with new content, even when you’re on vacation or at a convention!
- Your MDPM website blog can feature rotating photo galleries, multiple pages, polls, videos, and other cool features. Too cool. Too, too cool!
Call Jill at Modern Dental Practice Marketing today: 972-781-8861. She’ll be happy to chat with you, answer your questions, and tell you what we can do to help your Internet marketing efforts. Or you can email [email protected] with your questions.
We’re here to help…not just sell stuff. This blog is free, isn’t it? Your success is our success… and we’re in the business to make YOU smile!
August 10, 2010 (Dallas, Tx): Dentists and dental office administrators can establish and maintain a successful Facebook Fan (Business) Page by following the advice in “How to Make Facebook Work for Your Dental Practice.” The no-cost report features practical tips that are easy to understand and follow. Three essential components of an effective plan for social networking are included.
Don’t you love technology? Chairside monitors in the operatories let you show your patients digital images, like radiographs and smile previews. Patients can watch educational videos right in the dental chair. Then, in the front office, computers make filing and transferring records sooo much easier. Even submitting insurance claims is more convenient because of technology.
But what about marketing? Sometimes it may seem like technology has made marketing more difficult.
One struggle dentists face is with social marketing. Acquiring fans, followers, and subscribers can be nearly impossible, given the busy schedules that you and your patients maintain. And as for testimonials…who has time?
What if you used computers to make social networking
and testimonial submissions easy for your patients?
Here’s the concept.
Buy two laptops—the cheap ones that are under $300. (more…)
We totally agree with everything this article says…because it’s written by Jill Duty (that’s me). Take a look, leave comments, and forward it to your peers.
Be sure to sign up for the RSS feed or email alerts on our website, as well. We send out free blog tips every day. Different tips are posted on our Facebook Fan Page, so hook up with us there, too.
We’re in the business to make dentists (YOU) smile!
- The Facebook movie, The Social Network, will be in theaters this October.
- America Has Talent is doing a show on the best of YouTube.
- Tosh.0 has almost 1.5 million Facebook fans.
- Half of all Americans use Facebook.
Listen, Doc, I don’t want to bring you down, but if you don’t see that social networking is deeply embedded in our culture; if you think it’s a fad that you’ve chosen to avoid; if you will not leverage social networking to market your dental practice…you are putting big steel walls around your practice’s potential growth.
And, thing is, just having a Facebook page won’t do the job.
On the Modern Dental Practice Marketing fan page this week, I’m sharing daily tips and insight about social networking and social marketing. I’m not sharing the tips on the MDPM Dentists page because I want to draw people to the fan page. Why? (more…)