For Dentists Who Want to be Number One on Google

An article published on Open Forum for Small Business perfectly describes why you need dental blog websites in addition to your main dental practice site. Here’s an overview:

  1. You don’t have to be #1 on Google, but being in more than one position for listings 2 – 9 is a great plan. People usually skip over listing number one on Google. Multiple websites can help with this strategy. Blog websites are ideal.
    *Modern Dental Practice Marketing offers affordable blog websites and SEO blog posting, so you can focus on your patients while we focus on your Internet marketing.
  2. Invest in social profiles: Facebook, Twitter, etc. – and stock them with content, friends, followers, and links. (In dentistry, I recommend webdental.com and others.)
    *Modern Dental Practice Marketing can set up and manage all of your social networking profiles or train someone in your office how to manage them.
  3. Compose blogs that are timeless and rich in keyword phrases. Blogs are archived on your site by category, providing a virtual library of content that expands and grows with every post. Make sure your blogs are not time sensitive, and stock them with great keyword phrases. If you do this, every blog will become a valuable SEO resource to draw in new patients. Forever!
    *Modern Dental Practice Marketing does all of this and more…affordably!

Call MDPM today at 972-781-8861 or email us at [email protected], and we’ll provide a free Internet marketing analysis for your dental practice. We’ll be happy to talk with you about implementing and managing the strategy, or you can take the advice and use it yourself. We’re in the business to make dentists smile. Give us a call. You could use a smile today.

Marketing Sleep Apnea Dentistry and Other Special Services with a Blog Website

Most dentists have something special they want to promote. Most recently, sleep apnea and snoring therapy seems to be the trend. However, dental implants, neuromuscular dentistry, and cosmetic dentistry are also popular adjunct services to bread-and-butter dentistry. Your general dentistry services keep your practice going, but new and exciting innovations in the dental field can yield profitable cases, and they’re a welcome change to placing fillings and fitting dentures.

How can you effectively market these services without giving potential patients the impression that you’re a specialty dentist? The answer is simple and effective: a dental website blog.

Modern Dental Practice Marketing will create your custom blog website, with multiple pages, just like a regular website–just like this blog website. The homepage of your blog site will feature a blog that has new posts twice a week. Blogs, you see, are considered news by search engine spiders (those that crawl websites for Google, Yahoo, Bing, and other search engines). In short, this means that your blog will rank higher than similar website pages. That’s just a fact.

You’ll be pleased to know that MDPM blog websites are affordable—less than most custom dental websites, and our ghost blogging service is very affordable. We’ll track your hits and rankings, and we’ll also submit the blog to local listings for even better SEO (search engine optimization). If you like, our marketing and Internet gurus can hook you up with a Facebook and Twitter account, then manage it for you. Or, we can train someone in your practice to manage your social networking program. Basically, we’ll custom-design an Internet marketing package that suits your unique needs—and you don’t have to worry about compromising your main dental practice website. The blog website will be completely independent, yet link to your main site.

If you’re ready to boost your out-of-the-mainstream dental services, it’s time to contact Modern Dental Practice Marketing. Give us a call today at 972-781-8861 or email [email protected]. We’re in the business to make dentists smile!

Ten Great Topics for Dentists to Blog About

What makes you read an article about finance? You want to know how it can help your finances.

What makes you read an article about business? You want to know how it can help your business.

When I read blogs by dentists, I often wonder if they’re really thinking about their patients when they brainstorm topics to write about. Patients aren’t highly interested about your CEs, nor do they really care what you think about the latest technology. What they want to know is what we all want to know, what’s in it for me?

When you blog, think about presenting information in a way that highlights the benefits to the patient. Open with a question, a relevant fact, or a very pointed thought—something to grab the reader’s attention. These topics are of great interest to readers, particularly in a blog focused on benefits to the patient. And remember, you should blog twice a week at a minimum. If you do not have time to blog, Modern Dental Practice Management offers affordable blog packages that will boost your SEO rankings and draw in new patients.

  1. Case Studies – Always use photos, add a testimonial if you can, and list what the client’s needs were. Include a synopsis of procedures. The words in the text will do well with search engines. A picture is only worth a thousand words to humans, not Google, Bing, Yahoo, and other search engines.
  2. Testimonials – In Texas, testimonials are frowned upon by the TDA, but they’re fair game in other states. Even if you use video testimonials, always include a typed script for the search engine spiders.
  3. Services – Many patients are unaware of all the procedures you offer. Topics like porcelain veneers, Invisalign, teeth whitening, mercury-free dentistry, dental implants, and smile makeovers do well with potential and existing patients, as well as search engine spiders. (more…)

Dental Blogging for More New Patients

Why do dentists blog?

Most of the dentists we interview know that they need a blog, but they aren’t sure why. They want to get on board with anything that can help their dental practice grow, so they piece together information from 10 or 20 different websites…and start blogging. Their entrepreneurial spirits just won’t let them avoid it! But what is the fruit of their labor?

When is the last time you got a new patient from your blog?

This is where the idea of blogging gets down to business. You can invest great amounts of time posting to your blog, but if it’s not winning new patients, what’s the point? You surely have much better constructive ways to spend your time.

How can a dental blog win you new patients?

You could say blogging is a science and an art. Posts should be interesting to read and relevant to your audience’s lives. They should also be keyword and link rich, then publicized effectively. Keep in mind, a great dental blog requires skill as well as perseverance. Posts have to be made on a set schedule for optimal results with search engines and your audience.

Why not get a little help from your friends?

Modern Dental Practice Marketing offers custom programs to make blogging easy and effective for you. We’ve had excellent success acquiring local, targeted traffic to dental practice blogs, and if we don’t have a program to suit your needs, we’ll come up with one.

  • We can create, write, manage, and promote your blog.
  • We can write, manage, and promote your blog.
  • We can manage and promote the blog you write.
  • We can train you or team how to write and promote your blog.
  • We can post some blogs, and you can post some blogs. We can work together.

If you want more patients, blogging is a cost effective, practical marketing strategy that works. Call Modern Dental Practice Marketing today at 972-781-8861 to discuss your blog website. We serve clients across the United States, though our offices are in the Dallas – Fort Worth area. Our team of graphic artists, dental copywriters, and marketing consultants are in the business to make dentists smile!

Dentist Office Promotions & Programs

In interviewing dentists, I’ve found the most common marketing questions they have are, should I run a special offer? Then, what should my special offer be? What they don’t often ask is how to promote the special.

At Modern Dental Practice Management, we can help you come up with original special offers, or you can choose from our standard promotional packages. We’ll provide everything you need to promote your special – whether it’s for new patients, referrals, cosmetic dentistry, or children’s dentistry.

Check it out:

Seasonal Patient Specials

250 full-color customized promotional cards for patients
25 seasonal cut outs for the office
5 full-color posters for the office
250 full-color flyers
Website promotional page
Direct mail campaign available

Choose your theme:

  • Blooming Smiles
    March – April – May

    Schedule your complimentary spring smile makeover consultation!
    Get $99 off veneers, orthodontics, or in-office teeth whitening.
  • Share the Shine
    June – July – August
    Make your smile the brightest thing on the beach!
    In-Office Teeth Whitening $99
    Chairside Teeth Whitening $99 off

  • Health, Hope, & Happiness
    September – Octob er – November
    This holiday season, you can help us spread the gift of health and happiness. For all non-insurance services we perform through November, we will donate a percentage to local children’s dental charities.
  • Winter Wonder White
    December – January – February
    In-Office Teeth Whitening $99
    Chairside Teeth Whitening $99 off

Year-Round Specials (more…)

Summer Special: Blogging for Dentists

If you don’t have a blog for your dental practice, you need one. Blogs offer extremely affordable and effective web marketing. Unlike website pages, blog posts are considered news by search engines like Google, Yahoo, Ask, and Bing. News gets higher priority. So, with keyword-rich, well optimized blogs, in addition to some other key tasks, your online marketing strategy can soar.

Modern Dental Practice Marketing has a team of talented, experienced dental copywriters. Yes, dental copywriters. These professionals have composed content for dentist and dental related companies for many years. In addition, the MDPM copywriters have experience with search engine optimization, so you’ll get true experts–the best of the best–to compose your dental practice blogs and make sure they rank well on search engines.

If you already have a blog, take advantage of our summer special: one month of blogs, that’s 8 posts, at half price, $100.

If you need a blog, MDPM can set you up in no time, and the special offer still stands. To take advantage of the MDPM Sweltering Summer Special, email [email protected] with the subject line “summer promo.”

Dallas – Fort Worth – Denton Dental Marketing: Claim Your Piece of the Pie

What’s better in the summer than a heaping helping of apple pie, topped with vanilla bean ice cream? Not much.

But this article is about dentistry. It’s about your dental practice. It’s about how you can claim a giant helping of the American Dream…and the fact that you are surrounded by potential new patients every single day. It’s about how to attract and impress those patients. It’s about your infinite potential for extreme success.

Of the estimated 5 million people in the DFW area, every single one has a mouth. Thus, practicality dictates that 5 million people in DFW need a dentist. In May, unemployment in Texas was 8.3, while the US’s rate was 9.7. It stands to reason that you, my dear dentist friend, are in the right place at the right time.

You can get new patients;
you can increase your practice profits;
you can look forward to a successful business and well funded retirement.

How to Get a Giant Helping of Your Local Dental Pie
Maybe you have a good mind for business, but the one stumbling block you trip over is marketing. In decades passed, dentists didn’t have to advertise much, if at all. In fact, strict guidelines regulated dentist advertising. Then, slowly, the scene shifted and dentist were freed to market their small businesses with integrity and practicality. Many turned to the phone book, like most small businesses. Times have changed, though. What was standard just a few years ago, Yellow Pages advertising for dentists, now seems expensive and yields minimal return. In fact, phone book companies are going out of business, as are newspapers–another media dentists have traditionally relied on for advertising.

Technology has changed the way people communicate and the way they shop. Even for a dentist.

So heaped on top of practicing dentistry, running a business, and trying to advertise your dental practice, you now have to deal with the technology factor—a whole universe in and of itself.

*Enter Modern Dental Practice Marketing*

For no cost, Modern Dental Practice Marketing will evaluate your Internet marketing strategy and provide you with a personal consultation on how to improve. We’ll give you tips to implement yourself, or, if you prefer, we can handle everything for you. MDPM offers targeted, focused, local marketing on the Internet. We provide a diverse selection of services, including practice branding and logo design, website design and management, custom blogs and search engine optimization, social networking, team training, and more. We also provide promotion planning services, so in addition to your web marketing strategy, we can work on direct mail, community involvement, onsite events, and other highly effective promotions.

Call MDPM today at 972-781-8861 to schedule a consultation. We’ll come to your office, take a tour, meet your team, then talk about how to take your dental office straight to success. MDPM serves dentists in the Dallas – Fort Worth – Denton area, including those in Southlake, Grapevine, Colleyville, Keller, Plano, Frisco, and surrounding communities.

Dental Office Tips: Phone Yoga for Excellent Customer Service

The first impression your dental practice may have on a potential patient often happens on the phone. How your office phone is answered can make or break practice growth.

During a busy day at your dental office, the person who answers the phone can encounter significant stress, particularly if her duties extend to face-to-face customer service and dealing with insurance companies. Whether she’s having a great day or a horrible, no-good, very bad day, she can answer the phone correctly.

Regardless of the amount of stress she’s under, MDPM Phone Yoga will help her perform her job well.

What’s Phone Yoga? It’s a simple little exercise that everyone should perform before answering a phone—even at home.

Breathe. Smile. Pick up.

Notice we aren’t even addressing what to say once the phone is answered. That’s a completely different issue. Phone Yoga sets a person’s mind, attitude, and focus on the task at hand—answering the phone with the sole purpose of making a great impression on the caller.

Breathe. Smile. Pick up.

At Modern Dental Practice Marketing, we offer dental team training tips like Phone Yoga to help your staff be the very best it can be. We don’t negate the stress your employees endure, but we focus on the importance of every single team member making a good impression at every single opportunity. In the dental office, customer service is top priority. Your patients can go elsewhere. It’s up to you and your team to retain patients—from that first phone call.

Breathe. Smile. Pick up.

It’s that simple.

Call MDPM today  at 972-781-8861 to discuss your dental practice’s Internet and community marketing strategy, as well as dental team training for excellent customer service. We’re in the business to make dentists smile!

5 Excellent Dental Office Promotions for Dallas – Fort Worth Dentists… and a Bonus Marketing Tip for Cosmetic Dentists

Want to grow your dental practice?

Online advertising—a dental website, blog, listings, optimization, and all that stuff—is essential in any modern marketing plan. You must remember, though, the Web is world-wide (thus the www). Let’s take a step back for a minute and thing about who your patients are. They’re the folks who live in your neighborhood, go to the schools in your town, and shop at the same grocery stores you do. Not all of them are plugged into the Internet 24/7. There is life outside of the computer for some.

At Modern Dental Practice Marketing, we plan, promote, and manage events for dentists. Getting people to have fun in (or very near) your office is a great way to show the community that you care. If you have great events, even once or twice a year (if not quarterly), your name will be the buzz of the town! Here are 5 ideas for fun dental practice events that will grow your patient base:

  • Easter Bunny Photos – Offer free photos of the kiddos with a tooth-brush toting bunny who, of course, has sparkling choppers. Pass out brushing charts and set the kids up on a cavity-free program while they’re there.
  • Arbor Day Festival – Any number of cool presentations about gardening, composting, rainwater storage, etc., and a potting bench for the kiddos to plant seeds. If your office is “green,” let everyone know!
  • Costume Contest – Everyone loves a costume contest! Host a parade around a community park, and give the winner a big treat.
  • Halloween Candy Buyback – See www.halloweencandybuyback.com for details.
  • Christmas Wrapping – Provide custom gift wrapping for a set time and for a set number of gifts (ex. 4). Make sure the tag says “Wrapped with care by Dr. You” and that the folks you’re wrapping for have snacks, drinks, and fun Christmas stuff to do while they wait.

BONUS: Want more cosmetic cases? Realtors are very image-conscious people, and they network like crazy. Plan a realtor appreciation happy hour at your practice after hours. Invite about 25 local realtors, and offer a deep discount on take-home whitening kits. At the event, well stocked with bubbly and hors d’oeuvres, announce an awesome referral program, and provide attendees with welcome packages for their clients.

The goal is new patients for you. Let MDPM make it happen. Call us today at 972-781-8861, or email [email protected].

Mobile Dental Websites for Smart Phones

At Modern Dental Practice Marketing, we believe in cost effective marketing. That’s why all of our dental blog websites come with smart phone capability…at no charge.

A mobile website is simply a website that renders properly in smart phones, like iPhones. Smart phones aren’t that smart, we’re sorry to say. They can’t strip the data that won’t render properly from a website so that it looks good on a phone screen. However, Modern Dental Practice Marketing is smart! And, if we do say so ourselves, affordable. All of our dentist blogs websites render properly in smart phones, and you don’t pay a penny more.

Call Modern Dental Practice Marketing today at 972-781-8861 to talk about your search engine optimized, custom blog, along with a free mobile website and a sensational marketing plan for reaching targeted patients on the World Wide Web and your neighborhood.