If you don’t have a blog for your dental practice, you need one. Blogs offer extremely affordable and effective web marketing. Unlike website pages, blog posts are considered news by search engines like Google, Yahoo, Ask, and Bing. News gets higher priority. So, with keyword-rich, well optimized blogs, in addition to some other key tasks, your online marketing strategy can soar.
Modern Dental Practice Marketing has a team of talented, experienced dental copywriters. Yes, dental copywriters. These professionals have composed content for dentist and dental related companies for many years. In addition, the MDPM copywriters have experience with search engine optimization, so you’ll get true experts–the best of the best–to compose your dental practice blogs and make sure they rank well on search engines.
If you already have a blog, take advantage of our summer special: one month of blogs, that’s 8 posts, at half price, $100.
If you need a blog, MDPM can set you up in no time, and the special offer still stands. To take advantage of the MDPM Sweltering Summer Special, email [email protected] with the subject line “summer promo.”
What’s better in the summer than a heaping helping of apple pie, topped with vanilla bean ice cream? Not much.
But this article is about dentistry. It’s about your dental practice. It’s about how you can claim a giant helping of the American Dream…and the fact that you are surrounded by potential new patients every single day. It’s about how to attract and impress those patients. It’s about your infinite potential for extreme success.
Of the estimated 5 million people in the DFW area, every single one has a mouth. Thus, practicality dictates that 5 million people in DFW need a dentist. In May, unemployment in Texas was 8.3, while the US’s rate was 9.7. It stands to reason that you, my dear dentist friend, are in the right place at the right time.
You can get new patients;
you can increase your practice profits;
you can look forward to a successful business and well funded retirement.
How to Get a Giant Helping of Your Local Dental Pie
Maybe you have a good mind for business, but the one stumbling block you trip over is marketing. In decades passed, dentists didn’t have to advertise much, if at all. In fact, strict guidelines regulated dentist advertising. Then, slowly, the scene shifted and dentist were freed to market their small businesses with integrity and practicality. Many turned to the phone book, like most small businesses. Times have changed, though. What was standard just a few years ago, Yellow Pages advertising for dentists, now seems expensive and yields minimal return. In fact, phone book companies are going out of business, as are newspapers–another media dentists have traditionally relied on for advertising.
Technology has changed the way people communicate and the way they shop. Even for a dentist.
So heaped on top of practicing dentistry, running a business, and trying to advertise your dental practice, you now have to deal with the technology factor—a whole universe in and of itself.
*Enter Modern Dental Practice Marketing*
For no cost, Modern Dental Practice Marketing will evaluate your Internet marketing strategy and provide you with a personal consultation on how to improve. We’ll give you tips to implement yourself, or, if you prefer, we can handle everything for you. MDPM offers targeted, focused, local marketing on the Internet. We provide a diverse selection of services, including practice branding and logo design, website design and management, custom blogs and search engine optimization, social networking, team training, and more. We also provide promotion planning services, so in addition to your web marketing strategy, we can work on direct mail, community involvement, onsite events, and other highly effective promotions.
Call MDPM today at 972-781-8861 to schedule a consultation. We’ll come to your office, take a tour, meet your team, then talk about how to take your dental office straight to success. MDPM serves dentists in the Dallas – Fort Worth – Denton area, including those in Southlake, Grapevine, Colleyville, Keller, Plano, Frisco, and surrounding communities.
The first impression your dental practice may have on a potential patient often happens on the phone. How your office phone is answered can make or break practice growth.
During a busy day at your dental office, the person who answers the phone can encounter significant stress, particularly if her duties extend to face-to-face customer service and dealing with insurance companies. Whether she’s having a great day or a horrible, no-good, very bad day, she can answer the phone correctly.
Regardless of the amount of stress she’s under, MDPM Phone Yoga will help her perform her job well.
What’s Phone Yoga? It’s a simple little exercise that everyone should perform before answering a phone—even at home.
Breathe. Smile. Pick up.
Notice we aren’t even addressing what to say once the phone is answered. That’s a completely different issue. Phone Yoga sets a person’s mind, attitude, and focus on the task at hand—answering the phone with the sole purpose of making a great impression on the caller.
Breathe. Smile. Pick up.
At Modern Dental Practice Marketing, we offer dental team training tips like Phone Yoga to help your staff be the very best it can be. We don’t negate the stress your employees endure, but we focus on the importance of every single team member making a good impression at every single opportunity. In the dental office, customer service is top priority. Your patients can go elsewhere. It’s up to you and your team to retain patients—from that first phone call.
Online advertising—a dental website, blog, listings, optimization, and all that stuff—is essential in any modern marketing plan. You must remember, though, the Web is world-wide (thus the www). Let’s take a step back for a minute and thing about who your patients are. They’re the folks who live in your neighborhood, go to the schools in your town, and shop at the same grocery stores you do. Not all of them are plugged into the Internet 24/7. There is life outside of the computer for some.
At Modern Dental Practice Marketing, we plan, promote, and manage events for dentists. Getting people to have fun in (or very near) your office is a great way to show the community that you care. If you have great events, even once or twice a year (if not quarterly), your name will be the buzz of the town! Here are 5 ideas for fun dental practice events that will grow your patient base:
Easter Bunny Photos – Offer free photos of the kiddos with a tooth-brush toting bunny who, of course, has sparkling choppers. Pass out brushing charts and set the kids up on a cavity-free program while they’re there.
Arbor Day Festival – Any number of cool presentations about gardening, composting, rainwater storage, etc., and a potting bench for the kiddos to plant seeds. If your office is “green,” let everyone know!
Costume Contest – Everyone loves a costume contest! Host a parade around a community park, and give the winner a big treat.
Christmas Wrapping – Provide custom gift wrapping for a set time and for a set number of gifts (ex. 4). Make sure the tag says “Wrapped with care by Dr. You” and that the folks you’re wrapping for have snacks, drinks, and fun Christmas stuff to do while they wait.
BONUS: Want more cosmetic cases? Realtors are very image-conscious people, and they network like crazy. Plan a realtor appreciation happy hour at your practice after hours. Invite about 25 local realtors, and offer a deep discount on take-home whitening kits. At the event, well stocked with bubbly and hors d’oeuvres, announce an awesome referral program, and provide attendees with welcome packages for their clients.
The goal is new patients for you. Let MDPM make it happen. Call us today at 972-781-8861, or email [email protected].
At Modern Dental Practice Marketing, we believe in cost effective marketing. That’s why all of our dental blog websites come with smart phone capability…at no charge.
A mobile website is simply a website that renders properly in smart phones, like iPhones. Smart phones aren’t that smart, we’re sorry to say. They can’t strip the data that won’t render properly from a website so that it looks good on a phone screen. However, Modern Dental Practice Marketing is smart! And, if we do say so ourselves, affordable. All of our dentist blogs websites render properly in smart phones, and you don’t pay a penny more.
Call Modern Dental Practice Marketing today at 972-781-8861 to talk about your search engine optimized, custom blog, along with a free mobile website and a sensational marketing plan for reaching targeted patients on the World Wide Web and your neighborhood.
Why on earth should a dentist blog? Two reasons, really, and both require special consideration.
First, blogs help with dental Internet marketing. Sure, you may already have a website, and it may be optimized. A blog, however, will give you an edge. That’s simply the truth. Here’s why.
Search engines consider blogs a type of news, and news gets higher priority than webpages. So, if you post well optimized blogs—using a few important strategic tactics that we employ at Modern Dental Practice Marketing—you’ll improve your chances for great placement on Google, Yahoo, Bing, and other search engines.
Second, blogs are the new newsletter. Junk mail abounds in all American mail boxes, and our poor trees are suffering. Lamentations aside, the practical point here is that people don’t want your information crammed into their mailbox, then cluttering up their kitchen counter. People appreciate the Internet’s clean, crisp, convenient disbursement of information.
You can get your blog out to the masses—by email, Facebook integration, article submission, blog listings, and press releases, and these are but a few examples. When you weigh an affordable dentist blog newsletter with the cost and hassle of a print newsletter, then consider that those print newsletters often go straight to the recycle bin, there’s no contest.
In short, dentists blogs are efficient, effective, and well worth an investment. At Modern Dental Practice Marketing, we create custom dental blog websites and provide complete blog posting services, with optimization, photos, and links. Let our dental copywriters and technical gurus take your practice to the next level online. Call us at 972-781-8861 to talk about an affordable dentist blog today!
You made an appointment to get your tires rotated at a new, locally owned repair shop in Southlake. You like supporting small businesses, and you really want to have a great experience here, so you can refer your friends. After all, as a dentist, you appreciate word-of-mouth advertising and personal referrals.
When you enter the tidy shop, no one is behind the desk. A few customers sit in chairs that line the wall, faces behind magazines. You could hear a pin drop. So you wait.
Behind the desk, through glass panels, you see some mechanics sipping coffee and talking. You think, Is this a one-way mirror? Can’t they see me? So you give a friendly wave and grin.
The older man nods and comes inside to help you. He slips his glasses from the top of his head to his nose, then peers over them at you, obviously irritated by your interruption of his coffee break. You wonder if this is the same guy who used to yell at you and your buddies when you were eight, telling you to Get off my lawn!
The mechanic stabs the computer keyboard with a dirty finger, then asks, “Can I help you?”
“Yes,” you say, pleasantly. “I made an appointment online for tire rotation. It said you have one-hour service. Is that a fact?” You smile, trying to win him over.
“Website? I don’t know why they put stuff like that out there. Right now, we can do it in about an hour, but if we get busy, there’s no tellin’. Name?”
You state your name and continue to work for pleasant conversation. “Glad I came at the right time, then.”
The tire rotation goes off without a hitch, but will you be back? If the price was really good, and the job was done well, maybe. But if it costs you the same to get your tires rotated in this little shop as it does at a bigger, more friendly shop up the street…you probably won’t be back. And you really wanted that to work out. Bummer.
Now let’s look at your dental office. Your dental team may be much more friendly than the old crotchety guy at the tire shop. If not, we have a lot of work to do! But do your people know about your website (if you have one)? Can they refer patients to the forms, map, and services over the phone? Do your front and back office team members know whether you have digital X-ray and why it’s a big deal? Do they know what kind of teeth-whitening treatments you offer? (more…)
You can spend tons of your hard-earned money on SEO marketing and an awesome website, and it may yield great traffic statistics. However, if you don’t get conversions—qualified patients coming into your dental practice to spend money—what’s the point? It’s like buying a yacht you’ll never use. At MDPM, we will find you the right patients, and we’ll entice them to love you. After all, you are lovable, right? People just have to know who you are! They need to see that you’re providing what they want.
Is your website or blog easy to navigate? KISS, KISS! You know what that means. Keep it simple, silly! A long list of pages down the side of your website can seem overwhelming. Instead of a bazillion pages in the navigation, or even worse, obnoxious dropdown menus, think of your website as an onion. Put the main topics in your navigation, then let potential patients peel down the layers, page by page, to learn as much—or as little—as they want. Search engine spiders crave the content, but most people don’t. You can have the best of both worlds.
Is your website or blog friendly, concise, and straightforward? People don’t want clinical mumbo jumbo from their dentist. They want someone who really cares about their health, budget, and goals. They want the facts. They want someone they can relate to and trust. That’s you, right?
Does your blog feature content that will make people return? One of the things we really push is community, community, community. Your patients come from your community. Keep those moms and dads loyal by giving them what they need: family-fun events in your area, free stuff for kids, kudos to the winning football team, or print outs for their kids to color on vacation. The more your patients see your brand, the more likely they’ll be to refer friends and neighbors to your office.
What makes you different? You and your practice have a unique selling point, something different and awesome that people will love…once they know about it. The MDPM marketing experts will come in with Sherlock Holmes hats on and big magnifying glasses. We’ll search out your unique selling point, then pull it out into the spotlight to make people love you. (more…)
Building a beneficial social networking presence for your (Dallas or Fort Worth area) dental practice takes time. You’ll need to invest in your Facebook account or hire someone like MDPM to do it for you.
That said, many dentists have unrealistic expectations of what Facebook can do for their marketing program. Understand:
Facebook wil not have much return on investment (ROI).
Facebook posts are not read by search engines like Google and Yahoo.
Facebook posts do not help with your website’s search engine rankings.
You will not get many fans who are not already patients of your practice.
If that busted your bubble, don’t stop reading yet. Facebook can be beneficial to your dental practice marketing if you’re interested in building a unique culture—an inviting, friendly, personal, relationship-building reputation.
“If you go back two generations, doctors came to your house. They lived in your community. They probably went to the same church…what we’re really doing is going back and creating a more personal experience with technology.” (more…)
How do you measure success? Personal happiness? A profitable business? Admiration from your peers, employees, community, and family? All of these are important, and all can be improved if your business—your dental practice—is going like gangbusters.
So, how do you evaluate your marketing strategy?
At MDPM, we provide a free evaluation. All you have to do is download the MDPM Marketing Evaluation, complete it, and email it to [email protected] We’ll analyze the assessment and provide a complimentary consultation to discuss your custom MDPM Program. If your dental practice is in the North Texas area (Southlake, Grapevine, Colleyville, Keller, Mid Cities, or nearby), we can schedule an appointment to meet you in person and have a thorough discussion face-to-face. No strings attached.
The MDPM marketing evaluation reviews key components, from Internet marketing to community marketing to promotions, advertising, retention programs, and staff training. We’ll look at what you’ve done to date, what’s worked, what hasn’t worked, and how to kick your strategy into high gear.
The dental marketing evaluation is free, so even if you don’t contact us, it may help you. Check it out, and let us know when you’re ready to move past monkey and straight to success!
"I really enjoy working with MDPM. They are always evaluating and making changes to my site to keep me as the number one dentist to come up on search engines for my immediate area, and I'm very high on search engines for most of the surrounding communities. We are on the second floor of a medical building, with no signage or exposure to drive-by traffic, so online marketing is vital. MDPM has done micro sites to increase my web traffic, as well. I have added almost 1,500 patients in three years. We had one month in 2011 when 70 new patients were added. A new associate has come on board to take some of the load off of me. Nice problem to have, for sure. Several of the patients who found us on the web referred friends, and it really snowballed. I'm happy to be a professional reference for MDPM!"
- Dr. Brad Greenfield Lake Orion Family Dentistry | Lake Orion, MI Client Since 2010
"I was referred to MDPM by a friend of mine. I have worked with a couple of web designers in the past and always ended up spending a lot of money when none of them delivered. MDPM took the time to listen and helped me build the website I always wanted. I'm very happy I found them. Their customer service is phenomenal, and they are experts when it comes to building website and handling marketing. They are also very honest; they are not trying to rip you off like the other companies I worked with. I'm a very satisfied customer, and I have been referring them to all of my friends."
- Dr. Arjang Naminik Woodland Hills Dental | Woodland Hills, CA Client Since 2015
"Our office has been working with MDPM Consulting since 2013. They designed and maintain our website. By far they are the best marketing decision we have made. They are easy to work with, listen to our needs and are eager to implement to help our dental practice grow. I highly recommend using them for all your marketing needs."
"I just wanted to pass on the wonderful compliments that we are receiving about our new website. There has been positive and encouraging notes from brides/guests/viewers/etc. Just last week we had the camera crew out for the show 48 Hours on CBS who like to research wedding venues all over the country to conduct interviews, and the gentleman said he 'loved the website more than any I’ve researched.' He was really impressed at the functionality and actual venue photos/videos that really gave him an idea of the venues themselves (which he said a lot of venue websites lack). So, I just wanted to pass on the compliments and thank you for all of your dedication towards the online efforts for Texas Old Town!"
- Dr. Ryan Loveless Austin General Dentistry | Austin, TX Client Since 2016
"MDPM Consulting has worked with a number of our clients for several years. Their knowledge, responsiveness, and professional approach to web design, social media, blogging, and SEO are top notch. MDPM does a great job helping our dental offices stay current, attract new patients, educate and retain existing patients. Their custom design work is the envy of the profession."