Microsites Pack Power Punch for Dentists Online

Have you heard about microsites? Word’s getting around, so let me fill you in.

A microsite is a mini-website that supports and supplements a primary website.

In most cases, a microsite focuses on one service, though it may encompass an entire list of services. If you want more patients for Invisalign, dental implants, CEREC crowns, cosmetic dentistry, or other specific services, you should consider a microsite.

An MDPM blog website can function as a microsite that ranks well on search engines. Why go with a blog instead of a mini-website?

  • Blogs are considered news, so they get priority with Google, Yahoo, Bing, and other search engines.
  • Google Caffeine tells us that fresh content is the future of successful SEO.
  • Blog websites can feature multiple pages, videos, images, and audio just like a regular website.
  • Blogs integrate with social media to keep a Facebook page, LinkedIn profile, or Twitter presence fresh and consistent.
  • The homepage of a website is the most important page for SEO. Blog websites usually feature a blog (news) on the homepage.
  • Blogs feature widgets, so adding an RSS feed, images, links, a search bar, and other cool tools is easy.
  • Editing, amending, or revising a blog post is also super simple.

So, as a microsite, a blog packs a power punch for SEO. (more…)

Common Questions about Modern Dental Practice Marketing

We’re often asked if we’ll do projects for businesses outside of dentistry. The answer is: Heck Yes! Take a peek at our portfolio, and you’ll see that half of MDPM’s clients aren’t dentists at all.

While we specialize in dental content because of our experience in the industry, our clients’ businesses range from home improvement to medical consulting to property management to religious instruction. Yeah, that’s a pretty wide range of clients. Few companies offer what MDPM does, and even fewer offer similar services for such a great price.

We’ve been asked if we host websites. The answer is no. We use the trusted resources available on the internet. WordPress, which we use for our blog websites, is free source software. Anyone can use it at no cost. WordPress offers 100 design templates, great add-ons (widgets), multiple pages, and customizable features. In addition, with WordPress, we can provide our clients with visitation statistics, as well as a free smart phone version of their blog. MDPM blogs are hosted with WordPress, as well.

Some folks want to know the difference between a blog and a custom website. This article explains the answer in detail. Check it out.

Why we recommend new blogs. To keep your costs low, and to take advantage of WordPress’ search engine optimization benefits, we prefer to create new blog websites for our clients, rather than just provide content for an existing blog. This allows us the freedom to do what we believe is best for your practice’s Internet marketing strategy. We’re in control of the blog’s success. We’ll purchase a good domain name, set up the blog website with a blog on the main page, and add other pages to describe your practice, team, and services. We always recommend that our clients keep their main website if they have one. A blog is great for SEO, but it is not a showcase site. It’s a workhorse. We’ll recommend that your blog’s visitors go to your main website for more detailed information about your office.

Will MDPM write blog content for my existing blog? Yes! We can’t promise that you’ll receive the same SEO benefits if we provide content for an existing blog. If your current blog is not on WordPress, and we provide content to your web company, they have to do some backend work to ensure the blog is indexed properly on search engines. In addition, if we only provide you with blog content, you’ll miss out on the extra promotional efforts we provide with the Extreme Internet Presence Package.

What else do we offer besides blogs? A lot. Visit our services page for more info. In short, we offer full-service Internet marketing, as well as community marketing. Branding, logo design, event planning and management, press releases, social networking, team training, and more…  You might also want to complete our free assessment while you’re here. It will help you, us, or a consultant analyze your current and past marketing program.

How Patients Want You to Answer the Phone in the Dental Office

This week’s guest blog is by dental consultant Dr. Mayer Levitt of Jodena Consulting. A former dentist himself, Mayer has helped tons of dental practices to achieve better profits, retention, and publicity since 1989. In this blog, he discusses some ideas for phone etiquette in the dental office. You can learn more ways to improve your practice by subscribing to Mayer’s blog.

When a potential patient calls your office, they have specific questions. Do you take their insurance? Are you accepting new patients? Does the doctor offer veneers? That potential patient expects you to answer questions quickly, fully, and with a friendly attitude. Try your very best never to say “no” or “I don’t know.” Memorize this line… “The best way that I can help you is…”

For instance: “The best way that I can help you is to check with our insurance coordinator and get back to you promptly.” Or: “The best way that I can help you is to speak with the doctor and return your call later today.”

Also, listen intently to the caller’s requests and comments. You might even make listening noises so that the patient knows you are engaged: “Tell me more,” or “uh –huh,” or “certainly.”

Always, always, always welcome customer complaints. Research tells us that if you can resolve a customer’s problem quickly and courteously, that patient will continue to do business with you and continue to refer patients. Never feel personally attacked or become confrontational. The patient is always right! (more…)

“I’m a Dentist with a Blog, But I Don’t Have Time to Write!”

You had the best intentions. So did I last January when I vowed to work out every day. But, alas, life gets in the way. If running your dental practice, taking care of your patients, and spending time with your family have kept you from creating the blog of your dreams, you need a ghost writer.

The dental copywriters at Modern Dental Practice Management have years of experience composing quality, search engine optimized content for dental websites. You can feel certain that the integrity of your practice and your name will be in the best of hands with MDPM.

In most cases, we create, promote, and write dental blogs. However, if you already have a WordPress blog, but you need a competent writer who understands dentistry and search engine optimization, we can help. Our dental blogs are 100% original for each client. We’ll write about the services, technology, and information you think is most important. In addition, our blogs include a relevant, high quality photo or image, so they’re visually appealing. Call Jill at MDPM today: 972-781-8861 or email [email protected].

For more information:

  • Visit our Portfolio
  • Read “Why Blog?”

The Dentist’s Weekend Warrior Marketing Tip

Friday Night Lights

With the start of school, so starts the high school and college football season.  This provides an excellent opportunity for you to use your blog to attract members of your community to become regular readers.  In addition to providing valuable and educational information regarding dental health, your blog is a way to let your community know what is going on.  In short, you can act as their online local newspaper.

Here are some ideas to get started with your community posts:

  • Post the season football schedules for the local high schools and colleges.
  • Have a Monday morning blog discussing the highlights of the previous game.  (You may even have a patient or staff member who would love to pen this article.)
  • Highlight a team or individual that receives an award or other type of recognition.  If any of them are your patients, be sure to mention that as well.
  • You can follow any sport or academic event, not just football.  Don’t forget cheerleading, basketball, performing arts and, of course, the glee club! (more…)

Blog Commenting… What’s the Point?

It’s a great question. At first glance, commenting on a blog post seems kinda like throwing your two cents into a conversation where you don’t know the players. If you aren’t the type of guy or gal to butt into a conversation you weren’t invited to, you probably don’t post comments. In addition to feeling uninvited, commenting on a blog is a risk. You’re putting your name out there with your opinion…and what if you find out later that your opinion was wrong? If you throw in your two cents, will you have to eat your words?

Stop feeling scared or weird about posting comments. As long as you post kind responses, useful information, and gentle opinions, it’ll be fine. Never rant, berate, belittle, or fudge the truth.

If you follow the golden rule, commenting on dentistry or community-focused blogs is great—no SUPERB—for business. Here’s why:

  1. The comment can link back to your website
  2. The comment gets your name in front of people (great for publicity)
  3. The more comments you have out in cyberspace, the greater the SEO benefits
  4. Commenting can lead to mutually beneficial relationships (with patients, doctors, or industry professionals)
  5. When you post comments, people often reciprocate by posting comments on your blog… which looks great to visitors

“Well, that’s all fine and good,” you say, “but where do I find dental or community-focused blogs to comment on?”

Another great question. Here’s a great answer:

  1. WordPress.com
  2. Blogged.com
  3. DentalHeroes.com
  4. On your Facebook Fan page
  5. US.LoadedWeb.com

That should be enough to keep you busy for a while!

And if your next thought is, “Time, woman! I have no time!” then I’m glad you’re here. I’m also not offended that you referred to me as “woman.” I take it as a compliment. My dental copywriters and I would be happy to post comments on your behalf if you have an MDPM website blog. We’ll also setup and maintain the comments on your blog, as well as your Facebook account and local listings. It’s a sweet deal. We do it all. (more…)

Three Things You Didn’t Know about an MDPM Dental Blog

Let’s just cut to the chase. No need for an introduction. You have patients to see!

  1. If you have a blog on a page of your website already, your web developer can put an RSS feed from your MDPM dental blog onto that page. This may appear to be content duplication (a no-no per search engines), but it’s not. An RSS feed is not a duplication of content, but rather a syndication of content. Semantics? Not really. You’ll get the benefit of a separate, multiple-page blog website on its own domain AND syndication AND filling your website’s blog page with fresh content. Yay!
  2. Your blog can feed onto your Facebook Fan and/or profile page, your Twitter account, your LinkedIn account, and other social networks you’re involved with. Super simple. Keeps your social profiles filled with new content, even when you’re on vacation or at a convention!
  3. Your MDPM website blog can feature rotating photo galleries, multiple pages, polls, videos, and other cool features. Too cool. Too, too cool!

Call Jill at Modern Dental Practice Marketing today: 972-781-8861. She’ll be happy to chat with you, answer your questions, and tell you what we can do to help your Internet marketing efforts. Or you can email [email protected] with your questions.

We’re here to help…not just sell stuff. This blog is free, isn’t it? Your success is our success… and we’re in the business to make YOU smile!

Free Report: How to Make Facebook Work for Your Dental Practice

August 10, 2010 (Dallas, Tx): Dentists and dental office administrators can establish and maintain a successful Facebook Fan (Business) Page by following the advice in “How to Make Facebook Work for Your Dental Practice.” The no-cost report features practical tips that are easy to understand and follow. Three essential components of an effective plan for social networking are included.

Click Here to Download
How to Make Facebook Work for Your Dental Practice


Computers for Marketing IN the Dental Practice

Don’t you love technology? Chairside monitors in the operatories let you show your patients digital images, like radiographs and smile previews. Patients can watch educational videos right in the dental chair. Then, in the front office, computers make filing and transferring records sooo much easier. Even submitting insurance claims is more convenient because of technology.

But what about marketing? Sometimes it may seem like technology has made marketing more difficult.

One struggle dentists face is with social marketing. Acquiring fans, followers, and subscribers can be nearly impossible, given the busy schedules that you and your patients maintain. And as for testimonials…who has time?

What if you used computers to make social networking
and testimonial submissions easy for your patients?

Here’s the concept.

Buy two laptops—the cheap ones that are under $300. (more…)