Dallas – Fort Worth – Denton Dental Marketing: Claim Your Piece of the Pie

What’s better in the summer than a heaping helping of apple pie, topped with vanilla bean ice cream? Not much.

But this article is about dentistry. It’s about your dental practice. It’s about how you can claim a giant helping of the American Dream…and the fact that you are surrounded by potential new patients every single day. It’s about how to attract and impress those patients. It’s about your infinite potential for extreme success.

Of the estimated 5 million people in the DFW area, every single one has a mouth. Thus, practicality dictates that 5 million people in DFW need a dentist. In May, unemployment in Texas was 8.3, while the US’s rate was 9.7. It stands to reason that you, my dear dentist friend, are in the right place at the right time.

You can get new patients;
you can increase your practice profits;
you can look forward to a successful business and well funded retirement.

How to Get a Giant Helping of Your Local Dental Pie
Maybe you have a good mind for business, but the one stumbling block you trip over is marketing. In decades passed, dentists didn’t have to advertise much, if at all. In fact, strict guidelines regulated dentist advertising. Then, slowly, the scene shifted and dentist were freed to market their small businesses with integrity and practicality. Many turned to the phone book, like most small businesses. Times have changed, though. What was standard just a few years ago, Yellow Pages advertising for dentists, now seems expensive and yields minimal return. In fact, phone book companies are going out of business, as are newspapers–another media dentists have traditionally relied on for advertising.

Technology has changed the way people communicate and the way they shop. Even for a dentist.

So heaped on top of practicing dentistry, running a business, and trying to advertise your dental practice, you now have to deal with the technology factor—a whole universe in and of itself.

*Enter Modern Dental Practice Marketing*

For no cost, Modern Dental Practice Marketing will evaluate your Internet marketing strategy and provide you with a personal consultation on how to improve. We’ll give you tips to implement yourself, or, if you prefer, we can handle everything for you. MDPM offers targeted, focused, local marketing on the Internet. We provide a diverse selection of services, including practice branding and logo design, website design and management, custom blogs and search engine optimization, social networking, team training, and more. We also provide promotion planning services, so in addition to your web marketing strategy, we can work on direct mail, community involvement, onsite events, and other highly effective promotions.

Call MDPM today at 972-781-8861 to schedule a consultation. We’ll come to your office, take a tour, meet your team, then talk about how to take your dental office straight to success. MDPM serves dentists in the Dallas – Fort Worth – Denton area, including those in Southlake, Grapevine, Colleyville, Keller, Plano, Frisco, and surrounding communities.

Dental Office Tips: Phone Yoga for Excellent Customer Service

The first impression your dental practice may have on a potential patient often happens on the phone. How your office phone is answered can make or break practice growth.

During a busy day at your dental office, the person who answers the phone can encounter significant stress, particularly if her duties extend to face-to-face customer service and dealing with insurance companies. Whether she’s having a great day or a horrible, no-good, very bad day, she can answer the phone correctly.

Regardless of the amount of stress she’s under, MDPM Phone Yoga will help her perform her job well.

What’s Phone Yoga? It’s a simple little exercise that everyone should perform before answering a phone—even at home.

Breathe. Smile. Pick up.

Notice we aren’t even addressing what to say once the phone is answered. That’s a completely different issue. Phone Yoga sets a person’s mind, attitude, and focus on the task at hand—answering the phone with the sole purpose of making a great impression on the caller.

Breathe. Smile. Pick up.

At Modern Dental Practice Marketing, we offer dental team training tips like Phone Yoga to help your staff be the very best it can be. We don’t negate the stress your employees endure, but we focus on the importance of every single team member making a good impression at every single opportunity. In the dental office, customer service is top priority. Your patients can go elsewhere. It’s up to you and your team to retain patients—from that first phone call.

Breathe. Smile. Pick up.

It’s that simple.

Call MDPM today  at 972-781-8861 to discuss your dental practice’s Internet and community marketing strategy, as well as dental team training for excellent customer service. We’re in the business to make dentists smile!

5 Excellent Dental Office Promotions for Dallas – Fort Worth Dentists… and a Bonus Marketing Tip for Cosmetic Dentists

Want to grow your dental practice?

Online advertising—a dental website, blog, listings, optimization, and all that stuff—is essential in any modern marketing plan. You must remember, though, the Web is world-wide (thus the www). Let’s take a step back for a minute and thing about who your patients are. They’re the folks who live in your neighborhood, go to the schools in your town, and shop at the same grocery stores you do. Not all of them are plugged into the Internet 24/7. There is life outside of the computer for some.

At Modern Dental Practice Marketing, we plan, promote, and manage events for dentists. Getting people to have fun in (or very near) your office is a great way to show the community that you care. If you have great events, even once or twice a year (if not quarterly), your name will be the buzz of the town! Here are 5 ideas for fun dental practice events that will grow your patient base:

  • Easter Bunny Photos – Offer free photos of the kiddos with a tooth-brush toting bunny who, of course, has sparkling choppers. Pass out brushing charts and set the kids up on a cavity-free program while they’re there.
  • Arbor Day Festival – Any number of cool presentations about gardening, composting, rainwater storage, etc., and a potting bench for the kiddos to plant seeds. If your office is “green,” let everyone know!
  • Costume Contest – Everyone loves a costume contest! Host a parade around a community park, and give the winner a big treat.
  • Halloween Candy Buyback – See www.halloweencandybuyback.com for details.
  • Christmas Wrapping – Provide custom gift wrapping for a set time and for a set number of gifts (ex. 4). Make sure the tag says “Wrapped with care by Dr. You” and that the folks you’re wrapping for have snacks, drinks, and fun Christmas stuff to do while they wait.

BONUS: Want more cosmetic cases? Realtors are very image-conscious people, and they network like crazy. Plan a realtor appreciation happy hour at your practice after hours. Invite about 25 local realtors, and offer a deep discount on take-home whitening kits. At the event, well stocked with bubbly and hors d’oeuvres, announce an awesome referral program, and provide attendees with welcome packages for their clients.

The goal is new patients for you. Let MDPM make it happen. Call us today at 972-781-8861, or email [email protected].

Mobile Dental Websites for Smart Phones

At Modern Dental Practice Marketing, we believe in cost effective marketing. That’s why all of our dental blog websites come with smart phone capability…at no charge.

A mobile website is simply a website that renders properly in smart phones, like iPhones. Smart phones aren’t that smart, we’re sorry to say. They can’t strip the data that won’t render properly from a website so that it looks good on a phone screen. However, Modern Dental Practice Marketing is smart! And, if we do say so ourselves, affordable. All of our dentist blogs websites render properly in smart phones, and you don’t pay a penny more.

Call Modern Dental Practice Marketing today at 972-781-8861 to talk about your search engine optimized, custom blog, along with a free mobile website and a sensational marketing plan for reaching targeted patients on the World Wide Web and your neighborhood.

Get the Dental Team Excited about Growing Your Practice!

You made an appointment to get your tires rotated at a new, locally owned repair shop in Southlake. You like supporting small businesses, and you really want to have a great experience here, so you can refer your friends. After all, as a dentist, you appreciate word-of-mouth advertising and personal referrals.

When you enter the tidy shop, no one is behind the desk. A few customers sit in chairs that line the wall, faces behind magazines. You could hear a pin drop. So you wait.

Behind the desk, through glass panels, you see some mechanics sipping coffee and talking. You think, Is this a one-way mirror? Can’t they see me? So you give a friendly wave and grin.

The older man nods and comes inside to help you. He slips his glasses from the top of his head to his nose, then peers over them at you, obviously irritated by your interruption of his coffee break. You wonder if this is the same guy who used to yell at you and your buddies when you were eight, telling you to Get off my lawn!

The mechanic stabs the computer keyboard with a dirty finger, then asks, “Can I help you?”

“Yes,” you say, pleasantly. “I made an appointment online for tire rotation. It said you have one-hour service. Is that a fact?” You smile, trying to win him over.

“Website? I don’t know why they put stuff like that out there. Right now, we can do it in about an hour, but if we get busy, there’s no tellin’. Name?”

You state your name and continue to work for pleasant conversation. “Glad I came at the right time, then.”

The tire rotation goes off without a hitch, but will you be back? If the price was really good, and the job was done well, maybe. But if it costs you the same to get your tires rotated in this little shop as it does at a bigger, more friendly shop up the street…you probably won’t be back. And you really wanted that to work out. Bummer.

Now let’s look at your dental office. Your dental team may be much more friendly than the old crotchety guy at the tire shop. If not, we have a lot of work to do! But do your people know about your website (if you have one)? Can they refer patients to the forms, map, and services over the phone? Do your front and back office team members know whether you have digital X-ray and why it’s a big deal? Do they know what kind of teeth-whitening treatments you offer? (more…)

Shape Up Your Dental Blog Website for Better Conversion

You can spend tons of your hard-earned money on SEO marketing and an awesome website, and it may yield great traffic statistics. However, if you don’t get conversions—qualified patients coming into your dental practice to spend money—what’s the point? It’s like buying a yacht you’ll never use. At MDPM, we will find you the right patients, and we’ll entice them to love you. After all, you are lovable, right? People just have to know who you are! They need to see that you’re providing what they want.

Is your website or blog easy to navigate? KISS, KISS! You know what that means. Keep it simple, silly! A long list of pages down the side of your website can seem overwhelming. Instead of a bazillion pages in the navigation, or even worse, obnoxious dropdown menus, think of your website as an onion. Put the main topics in your navigation, then let potential patients peel down the layers, page by page, to learn as much—or as little—as they want. Search engine spiders crave the content, but most people don’t. You can have the best of both worlds.

Is your website or blog friendly, concise, and straightforward? People don’t want clinical mumbo jumbo from their dentist. They want someone who really cares about their health, budget, and goals. They want the facts. They want someone they can relate to and trust. That’s you, right?

Does your blog feature content that will make people return? One of the things we really push is community, community, community. Your patients come from your community. Keep those moms and dads loyal by giving them what they need: family-fun events in your area, free stuff for kids, kudos to the winning football team, or print outs for their kids to color on vacation. The more your patients see your brand, the more likely they’ll be to refer friends and neighbors to your office.

What makes you different? You and your practice have a unique selling point, something different and awesome that people will love…once they know about it. The MDPM marketing experts will come in with Sherlock Holmes hats on and big magnifying glasses. We’ll search out your unique selling point, then pull it out into the spotlight to make people love you. (more…)

When Dentists Should–and Should Not–Use Facebook

Building a beneficial social networking presence for your (Dallas or Fort Worth area) dental practice takes time. You’ll need to invest in your Facebook account or hire someone like MDPM to do it for you.

That said, many dentists have unrealistic expectations of what Facebook can do for their marketing program. Understand:

  • Facebook wil not have much return on investment (ROI).
  • Facebook posts are not read by search engines like Google and Yahoo.
  • Facebook posts do not help with your website’s search engine rankings.
  • You will not get many fans who are not already patients of your practice.

If that busted your bubble, don’t stop reading yet. Facebook can be beneficial to your dental practice marketing if you’re interested in building a unique culture—an inviting, friendly, personal, relationship-building reputation.

In a recent USA Today article, Jeff Livingston of the Irving, Texas practice, MacArthur OB-GYN, hit the nail on the head. He said:

“If you go back two generations, doctors came to your house. They lived in your community. They probably went to the same church…what we’re really doing is going back and creating a more personal experience with technology.” (more…)

Assess Your Dental Marketing Strategy with MDPM’s Free Evaluation

How do you measure success? Personal happiness? A profitable business? Admiration from your peers, employees, community, and family? All of these are important, and all can be improved if your business—your dental practice—is going like gangbusters.

So, how do you evaluate your marketing strategy?

At MDPM, we provide a free evaluation. All you have to do is download the MDPM Marketing Evaluation, complete it, and email it to [email protected] We’ll analyze the assessment and provide a complimentary consultation to discuss your custom MDPM Program. If your dental practice is in the North Texas area (Southlake, Grapevine, Colleyville, Keller, Mid Cities, or nearby), we can schedule an appointment to meet you in person and have a thorough discussion face-to-face. No strings attached.

The MDPM marketing evaluation reviews key components, from Internet marketing to community marketing to promotions, advertising, retention programs, and staff training. We’ll look at what you’ve done to date, what’s worked, what hasn’t worked, and how to kick your strategy into high gear.

The dental marketing evaluation is free, so even if you don’t contact us, it may help you. Check it out, and let us know when you’re ready to move past monkey and straight to success!

Should Dentists Twitter? Should They Facebook?

The short answer is, “If your clientele will use it.” Just know that most dentists don’t use social networking in the most advantageous way…and the ROI can be very low. However, social networking with your current patients can and does project the image of a progressive dental practice with a friendly staff who like their jobs. That said, do not put all of your proverbial eggs in one little Internet basket.

FACT: Facebook and Twitter won’t help your website’s SEO strategy. They’re blocked from search engines. Good, solid SEO copywriting and keyword rich blogs will help your Google rankings.

In the hierarchy of marketing, here’s how I recommend you prioritize:

  • Community marketing
  • Retention and referral programs
  • Practice promotions
  • Optimized website and blog
  • Social networking

Social networking and blogging take time, as do successful practice promotions and community marketing. If you want to chat about your current marketing strategy and find out how the Modern Dental Practice Marketing Program can help your practice find success, call me.

I’m Jill, and I’ve been in the dental marketing field for four years, the copywriting field for eight years, and the promotional marketing field for 12 years. I know dentistry, and I know dental patients. Even better, I know how to attract and retain the demographic who will become your best and most faithful patients. With the MDPM team of experts, your practice can get on the fast track to growth.