Have Your SEO Efforts Been Hurt By Google’s Indexing Issues?

Recent troubles with Google’s indexing may have disrupted your ability to reach people with your website. While the company recently announced that the matter has been resolved, past issues have been acknowledged as a potential problem, though the problem is something Google is addressing. The trouble with issues like this is that if something out of your control affects your site, and you are not aware anything has happened, your SEO can be affected. If a problem arises that you have to respond to on your own, being out of the loop can lead to continued problems. In addition to helping you follow smart strategies to boost your SEO, we keep up with online marketing matters, and your website, so we can help you recover when issues arise. (more…)

You Should Be Aware Of These Website Design Trends

Does your website exhibit current design trends, or has it fallen behind? This is an important question to ask, as an outdated online presence can hurt your ability to maintain a site visitor’s interest, and compel them to make an appointment at your practice. It can also hurt your SEO – as Google’s indexing efforts have improved, the search engine has become better at analyzing user engagement and interest. If your outdated website has become difficult to navigate, if it is hard to use on mobile devices, or if it just looks unappealing, people can be less likely to explore the services you provide. We can improve your site design as part of an overall plan to help you successfully market your practice online! (more…)

Are You Creating Your Own Marketing Content?

Effective marketing practices are all about strategy. You need to have a plan in place that you can act on to achieve a goal. No matter what the marketing goals for your business are, content creation should be part of your plan. Creating content specific to your business can drive search traffic, increase reputability, and create a distinct personality for your brand. These are valuable assets in a digital marketplace. If your dental practice is looking to attract new business, focusing on content creation for your practice can help. It’s time to explore why. (more…)

Can People Find Your Practice Using Voice Search?

Google makes regular algorithm updates that can affect the rank of websites. While it is important to keep up with these changes, it is also important to recognize that this is only one of several factors that can impact SEO efforts. To stay visible online, you should also pay attention to changes in search trends, and in technology. For example, people are increasingly using voice search to find information and services online. Does this call for a change in your approach to SEO? In this case, the ideal approach is the same for conventional searching – you can see success when you focus on meeting user intent. We can help you with this by providing quality content, and by keeping your website in top form! (more…)

Client Feature: Michael Flynn Dentistry

It’s Friday, and that means we’re excited to give a shout out to one of our amazing clients. We are fortunate enough to work on behalf of so many amazing dentists from across the country, so of course we want to give them some recognition. This week’s client feature gives a nod to our client in West Allis, WI, Michael Flynn Dentistry. Michael Flynn and his team offer advanced dental care with a focus on holistic health. In addition to being an excellent dentist, Dr. Flynn’s team uses innovative social media tactics to help increase online engagement. (more…)

Providing Relevant Site Content For Potential Patients

While the latest craze in the world of dental care is not likely to become one of the absolute top trends online, it is true that some oral health matters can acquire more buzz than others. While your goal with online marketing is focused on introducing yourself (and your services) to local people, you should know that addressing what people are searching for can positively impact your SEO, and your overall marketing efforts. To help you reach more potential patients, we provide original content that can resonate with people online. As a result, you can more successfully promote your experience, and your practice, to nearby people interested in dental care! (more…)

Mobile-First Indexing And Your Site: What Should You Know?

How important is it to have a website that people can use easily on mobile devices? Google has announced plans to enable mobile-first indexing for every new site starting on July 1 of this year. What this means is that when you create a new website and have it indexed by Google, its value for mobile users will be an important ranking factor from the point of its arrival. Mobile friendliness is already important for existing sites – if your web presence is not easily navigated on a phone or tablet, your SEO efforts can be hurt. We can help you update and redesign your website to make it more SEO-friendly! (more…)

Is Your Dental Practice on Instagram?

Digital marketing is all about determining your audience and catering to it. That’s especially in a sphere like social media. Most businesses utilize at least a Facebook page as part of their social presence. However, an eMarketer report says that the average user time spent on Facebook per day is decreasing. In contrast, the average time that individual users spend on Instagram is actually increasing. Is your dental practice on Instagram? If not, it’s time to get started on this vital social platform. (more…)

Is Your Website Working in Concert with Social Media?

Digital marketing is most effective when you have a strategy in place, because a strategy can guide each of the moves you make. Your digital content tactics may include social media, your website, email blasts, targeted advertising, and blogging. Each of those tactics can have its own benefit, but they should all be working to achieve an overall, strategic goal. If your website and your social media channels aren’t working together in concert, you can create mixed messaging and obscure your own brand. Here are steps you can take to make sure your digital marketing materials sing. (more…)

The Importance Of Meta Data For Boosting Your Website’s SEO

Adding meta data to your website provides additional information that can make your links look more appealing in search engine results pages (SERPs). The inclusion of this information lets you share a “preview” of what people can find on your link, and more information about your practice. Is this something you currently keep up with? Are you taking the quality of your links into account when adding new pages to your website? These technical details can quickly become frustrating if you are not familiar with website development and maintenance. We can help you keep up with modern technology by providing this kind of support. We can also help you replace an older website, or move to a new site design, to keep your online presence attractive and current. (more…)