Client Feature: National Children’s Dental Health Month

It’s February, which is an important month in the dental industry. This is National Children’s Dental Health Month, and it’s also Give Kids a Smile month! Now is the time to help promote and sponsor children’s dental health in your community. When kids build positive habits at a young age, they’re more likely to maintain them throughout life. That’s why this Friday, we want to give a shout out to a few of our clients who are hosting special events. We’re thrilled that we get to work with Dr. Tuong and Dr. Lawson. Keep up the good work in your respective communities! (more…)

Improving Your Site’s EAT Can Make You Easier To Find Online

Google’s broad core algorithm update from August last year made changes emphasized the importance of a site’s EAT, or its Expertise, Authority, and Trustworthiness. In other words, Google’s improvements sought to ensure that people were finding sites with more reliable information. Your goal with your online marketing is to turn site visitors into patients. Creating content that feels more useful, and more trustworthy, can help you engage visitors, and it has become increasingly valuable to your SEO efforts. One of the many services we can provide you is the creation of meaningful, SEO-friendly content that can help your site support your practice. (more…)

An Outdated Website Can Hold You Back – We Can Help

Your digital marketing efforts can help you make sure that people in your area know where you are, and how you can help them address their oral health care needs. If you are depending on an older website to promote your practice, you can struggle to reach people. Updates to technology can help a website communicate with search engines, and more effectively connect with local users. Shifting trends in functional preferences and design styles can also influence how, or if, people find you. We can replace your older website with one that is attractive, easier for people to use, and designed to help you sustain better SEO. (more…)

Should Your Business Be Using Social Media?

This is a question that every business owner faces in 2019 — whether you’re already using social media or not. You may have heard about the benefits of social media, and you may already understand that you should be leveraging this tool to your advantage. Then the issue becomes a matter of implementation. Using social media the right way can increase traffic (online and in person) for your business and foster strategic relationships. It’s all about understanding the intended uses for these platforms. (more…)

The Right Approach To SEO For Effective Online Marketing

When search engines make improvements, the goal is for those improvements to make useful information more available to their users. This is why SEO “tricks” that are more interested in your search engine ranking than the quality of your site can be ineffective, or even hurtful, to your online marketing efforts. We focus on organic SEO by making sure your site has the right features, and the right content, to earn higher rankings in relevant searches. As your improvements take effect, you can start to see an increase in your page visits, which can help you bring in new patients to your practice! (more…)

Client Feature: Dr. James Stewart Jr.

We’ve arrived at Friday once again, which means it’s time for us to deliver another awesome client feature! We greatly appreciate the fact that we get to work with so many talented dentists from across the country, and each Friday we like to give one of our clients a shout out on the blog! Today’s client feature highlights a Michigan dentist who’s committed to continuing education. In fact, he recently completed another training course with the West Michigan Orthotropic Study Center, advancing his skills with Biobloc appliances. Well done, Dr. James Stewart Jr.! (more…)

Should I Create A Twitter Account For My Dental Practice?

Your dental practice is a place where people can seek quality smile care, not a hub for social media activity. With that said, potential patients can be more likely to find you when you promote yourself effectively online. In addition to maintaining a quality website for your practice, you can operate social media accounts to help with your digital visibility. Many brands that promote online rely on Twitter activity to raise their profile. We can help you use the site effectively, but we can also talk to you about the value other social media sites can have when it comes to connecting with new and existing patients. (more…)

The Value Of Schema Markup For Your Online Marketing Efforts

How much information can someone find about your practice on a search engine page? Not just through a search engine – on the search results page itself. Rich results can help you make sure someone has access to relevant information, like your physical address and phone number, from their search results. This can be useful to you when people in your area go online to find a local practice. We can help you make sure your information is accessible by ensuring your site includes structured data, or Schema Markup, which communicates more effectively with search engines. (more…)

Social Media Ideas for National Children’s Dental Health Month

February is National Children’s Dental Health Month, a time to take stock of how your youngest patients are caring for their teeth. As someone who manages a practice, you know how important children’s dental health is. Good habits and experiences with a dentist can build a lifetime of healthy teeth and gums. This is the perfect time to promote children’s dental health on any and all of your social media channels. That’s why, in today’s blog, we offer some helpful ideas to engage your audience with this important topic. (more…)

SEO Efforts Can Make Your Site Better, And Easier To Find

If you think of search engine optimization as a way to “cheat” your way into a better search engine rank, you can misunderstand the true value of SEO. The right approach to your site’s design, features, and content can be good both for your online ranking, and visitors to your page. In fact, successive updates from Google can make those efforts to artificially boost a site’s rank less effective, and less capable of delivering results. We can work with you on producing the kind of organic SEO rewarded by Google’s algorithm, and appreciated by people who find your site. (more…)