Client Feature: Michael Flynn Dentistry

It’s Friday, and that means we’re excited to give a shout out to one of our amazing clients. We are fortunate enough to work on behalf of so many amazing dentists from across the country, so of course we want to give them some recognition. This week’s client feature gives a nod to our client in West Allis, WI, Michael Flynn Dentistry. Michael Flynn and his team offer advanced dental care with a focus on holistic health. In addition to being an excellent dentist, Dr. Flynn’s team uses innovative social media tactics to help increase online engagement. (more…)

Providing Relevant Site Content For Potential Patients

While the latest craze in the world of dental care is not likely to become one of the absolute top trends online, it is true that some oral health matters can acquire more buzz than others. While your goal with online marketing is focused on introducing yourself (and your services) to local people, you should know that addressing what people are searching for can positively impact your SEO, and your overall marketing efforts. To help you reach more potential patients, we provide original content that can resonate with people online. As a result, you can more successfully promote your experience, and your practice, to nearby people interested in dental care! (more…)

Mobile-First Indexing And Your Site: What Should You Know?

How important is it to have a website that people can use easily on mobile devices? Google has announced plans to enable mobile-first indexing for every new site starting on July 1 of this year. What this means is that when you create a new website and have it indexed by Google, its value for mobile users will be an important ranking factor from the point of its arrival. Mobile friendliness is already important for existing sites – if your web presence is not easily navigated on a phone or tablet, your SEO efforts can be hurt. We can help you update and redesign your website to make it more SEO-friendly! (more…)

Is Your Dental Practice on Instagram?

Digital marketing is all about determining your audience and catering to it. That’s especially in a sphere like social media. Most businesses utilize at least a Facebook page as part of their social presence. However, an eMarketer report says that the average user time spent on Facebook per day is decreasing. In contrast, the average time that individual users spend on Instagram is actually increasing. Is your dental practice on Instagram? If not, it’s time to get started on this vital social platform. (more…)

Is Your Website Working in Concert with Social Media?

Digital marketing is most effective when you have a strategy in place, because a strategy can guide each of the moves you make. Your digital content tactics may include social media, your website, email blasts, targeted advertising, and blogging. Each of those tactics can have its own benefit, but they should all be working to achieve an overall, strategic goal. If your website and your social media channels aren’t working together in concert, you can create mixed messaging and obscure your own brand. Here are steps you can take to make sure your digital marketing materials sing. (more…)

The Importance Of Meta Data For Boosting Your Website’s SEO

Adding meta data to your website provides additional information that can make your links look more appealing in search engine results pages (SERPs). The inclusion of this information lets you share a “preview” of what people can find on your link, and more information about your practice. Is this something you currently keep up with? Are you taking the quality of your links into account when adding new pages to your website? These technical details can quickly become frustrating if you are not familiar with website development and maintenance. We can help you keep up with modern technology by providing this kind of support. We can also help you replace an older website, or move to a new site design, to keep your online presence attractive and current. (more…)

The Quality Of Your Content Can Be Crucial To Your SEO

If you are focused on reaching more people with your website, you need to stay aware of what Google and other search engines value from sites. While the right technical features are important, and there is value in using relevant keywords, you should treat quality site content as a priority. From the perspective of a search engine, the most useful link is the one that best answers a user’s question or concern. The right content can provide original, relevant information on the subject someone likely cares about. Because of this, we provide sites with quality blog content, which can help with SEO, and connect to more people. (more…)

Optimize Your Social Media Content for Your Audience

The beautiful thing about the social media audience that you build for your brand is that it is unique. It’s an audience of real people with preferences, and when you cater to those preferences, you can engage that audience and steer them toward action. However, when you rail against those preferences, you may turn off your audience. It’s important to know who you’re reaching on social media so that you can give them what they’re looking for. Here’s how you can optimize your social media content for your audience. (more…)

Google Marketing Live Updates: What Should You Know?

The Google Marketing Live event reveals important information that can affect the future of SEO and online marketing in big ways. The opening day of the event led to helpful details about future products, and offered valuable insights into what digital marketers should focus on to enjoy continued success. These changes and developments are worth your time and attention. After all, your ability to maintain and promote a successful website can play a big role in reaching new people, and bringing new business to your practice. We can provide you with guidance on promoting your practice, and help you maintain a modern website that people in your area can easily discover. (more…)

Client Feature: Dunn Brothers Coffee

Well looky there, It’s Friday once again. We’re big fans of Friday, because this is the day each week that we like to give a shoutout to one of our outstanding clients. While we work primarily with dental offices around the country, we also have clients in other fields. This week’s feature gives the spotlight to Dunn Brothers Coffee in Coralville, IA! Dunn Brothers is a coffee franchise owned by local members of the community. This awesome business embraces their place in the Coralville community, constantly creating opportunities for engagement. (more…)