Rely On SEO Practices To Organically Extend Your Reach

It can be hard to succeed as a business of any kind when you lack a digital presence. Because of this, just about everyone needs to think about how accessible they are online, and particularly in relevant search results. If you want to make sure your dental practice is easy to discover when someone is looking for oral health care, or when they enter a search term about dental matters, you need to think about SEO (search engine optimization). The right strategy, and the right website features, can make you easier for people to find. While some practices can pin their success on paid search ads, organic SEO measures enable you to tailor your online marketing to visitors who are more likely to become patients. We can implement an SEO strategy for your website that helps you show up in the right searches, and stay successful in the world of digital marketing!  (more…)

The Role Good Content Plays In Boosting A Site’s SEO

What role is content on your website really supposed to serve? Are you trying to entertain, inform, or just use posts to pack in keywords and links that can help boost your SEO? In the past, websites have focused on using their content to communicate with search engines like Google, at the expense of creating something that people would actually find useful. Unfortunately for those sites, search engine algorithms have improved to the point where this strategy can offer little benefit today. Google wants users to find links that have real value. Because of this, you need to make sure your content is original, helpful, and written for real people. As part of our commitment to giving practices a serious SEO boost, we can provide content that successfully communicates with Google, and with potential patients, in order to help you reach more people! (more…)

We Can Help Your Practice By Giving Your Site An SEO Boost

Your current website is doing a good job of introducing you, explaining your services, and letting people know how they can make an appointment. With all of these pieces in place, you may feel that you are doing enough to support your practice online, but a lack of effective SEO measures can make you practically invisible to potential patients! A truly successful online marketing strategy can call for technical features that make you easier to find online, as well as content that helps you connect with people in your area. Implementing a smart SEO strategy can take less work than you might think – if your site is set up through WordPress, we can transfer it and make SEO improvements right away! (more…)

We Provide Responsive Sites For Our Clients: Here’s Why

As smartphones continue to improve, people can find that they use them more frequently, and for many different tasks. Because of this, you should expect people in your area to look for a nearby dentist, or look into a recent dental problem, by searching for information on their phone or tablet. Google certainly expects people to use their phones and tablets in these (and many other) situations – they are transitioning to mobile-first indexing. This means that a site is evaluated based on the way it functions on mobile devices. We provide our clients with responsive sites, which means their pages will automatically adjust to fit a mobile device’s smaller screen, while retaining all the same information. This can ensure that your site is easy to navigate on mobile platforms, and it can ensure your SEO is not hurt by the move to mobile-first indexing! (more…)

Quality Content Can Be Vital For Effective Online Marketing

If you want to enjoy the benefits of online marketing, your goal should be to create site links that receive the highest rankings possible on search engines. By maintaining a webpage that is regularly updated with new content, you create more links for people to find when they look for dental care, or have questions about their oral health. So how can you make sure your content is easy to find? Quality content has become crucial for online marketing, as Google and other search engines have become better at identifying useful information. Technical measures also matter, but algorithms are increasingly able to recognize quality work from posts that use superficial tricks to boost their SEO. This is why we make sure our clients receive original, quality content for their websites! (more…)

What Happens When Google Issues Affect Your Visibility?

Google recently shared news of a bug that interfered with the search engine’s ability to index new content. This is not the first time that the problem has come up – back in May, they reported having the same issue. While it may be a little alarming to hear that even Google runs into technical snafus, you may not recognize exactly what this news has to do with your site, and your online marketing efforts. We stay current with SEO-related matters, even when those issues call for action at Google, and not on our end. We are particularly interested in developments that impact indexing, as proper indexing can be crucial to your site’s online marketing success. By keeping you informed about issues that affect you, we can keep you more aware of what your website is doing for you. Staying informed also ensures we are ready to step in whenever a change might be needed on your end to ensure that you keep reaching people online. (more…)

How We Help Dental Offices Promote A Specific Focus

The right efforts to promote your practice online should lead to the right people finding your website. When we work with clients, we focus on organic SEO efforts that have a better local reach. After all, a visitor to your website from halfway across the country is not likely to set an appointment with you! Our targeted efforts are about more than just geography. For instance, we have a new client, Dr. Steve Brown, whose practice focuses on dental implant work. Rather than push general dental topics, we make sure all of his site’s content is targeting people who would be interested in addressing tooth loss. If your practice has a specific focus, we can tailor your SEO experience in order to help you reach the right people! (more…)

Client Feature: Grinnell Street Dental

Grinnell Street Dental’s new website

We would like to introduce you to Grinnell Street Dental, a wonderful client we have worked with for the past six years! Grinnell Street Dental services the Sheridan, WY area, where they help community members deal with dental troubles, missing teeth, and cosmetic smile problems. Drs. Justin and Cody L. Coon and their team provide a friendly atmosphere for patients, on top of terrific dental care. We’ve enjoyed a great relationship with them, too! Over our six year relationship, we have focused on organic SEO efforts to help them reach more people with their online presence. Over time, we’ve become more involved in helping them with their digital marketing needs. In fact, we recently took on the task of replacing their old site with a brand new page! (more…)

Client Feature: Healthy Smiles Family Dentistry

Happy Friday! It’s time to get ready for the weekend, and what better way to do so than with a client feature? For years, the team at MDPM Consulting has had the fortune to work with talented dentists from across the country. Each week, we like to give a special shoutout to one of our clients. This week’s client feature highlights the Healthy Smiles Family Dentistry practice in Houston. Dr. Vlachakis and her team use a caring approach and advanced dental technology to deliver excellent care. We had the pleasure of creating a new website for this practice! (more…)

Easier Site Navigation Can Lead To Better User Experiences

As you continue to have quality content added to your website in the form of keyword- and user-centered blogs, you have more links that Google and other search engines can find, and recommend. Every new post is a new opportunity to address an oral health matter that may be immediately relevant to someone in your area. Of course, for many people who find those links, the information on one page may address some of their concerns, but not all of them. Having a site that is easy to navigate can improve a user’s experience, and keep them on your page. If your site is not as navigable as it could be, we can help you see how features like a site search bar can have real value for you. We can also discuss other website design improvements to make pages easier to locate. (more…)