A Successful Site Redesign Can Preserve Your SEO Efforts

If you are concerned that your efforts to update your website might interfere with the work you have put in to boost your SEO, you can be understandably hesitant to even consider changes. Unfortunately, the life cycle of a website can be shorter than you might expect, and you can have a harder time reaching people by failing to keep up. Shifts in design trends can leave your older site looking outdated and unattractive. If you are not keeping up with changes in website technology, your competitors can implement new features that help them better communicate with Google, and boost their SEO. We can help you update your site, and provide a better experience for users, while taking care to preserve your ongoing SEO efforts. (more…)

Doing The Right Research, And Making Better Keyword Choices

You might be well aware that keywords matter when it comes to your website’s success, but unsure of what role they play in helping people find you online. It can help to think about keywords as the phrases you expect people to use when they perform searches, or the kind of terms that answer common questions people have about dental work. To select your optimal keyword choices, research can help. We can help you reach more people by providing content with smartly selected keywords, and by paying attention to the activities of nearby users and practices. (more…)

Client Feature: Lake Orion Family Dentistry

Friday gives us the chance to give a shout out to one of our amazing clients from across the country! We’re so grateful to the outstanding dentists that we get to help, so each Friday we give one of them a shoutout on our blog. This week’s client feature goes out to a dentist who just received a new blog. Dr. Greenfield and his team at Lake Orion Family Dentistry do amazing work for the citizens of Lake Orion, MI. This week, we want to call special attention to this practice’s new website, and the outstanding service that they provide. (more…)

Domain Authority And SEO: What Do You Need To Know?

When evaluating your website, you can be focused on its presentation and content, but your main priority is likely how useful it is at reaching people. People who want to evaluate their site’s effectiveness in this regard can turn to their Domain Authority score. Domain Authority (DA) is meant to be a measure of a site’s ability to rank highly in searches. A good score can be reassuring, as it reflects that you are following effective SEO practices. It can also be worth checking where your site’s score lands when compared to the sites of other dental practices near you. With that said, focusing exclusively on your score can be less beneficial than you might hope. If you want your site to attract more people, it can be smarter to work towards SEO improvements that focus on user experience. (more…)

Make Sure People Can Use Your Site On Mobile Devices!

If your website is difficult to find, your practice can be overlooked by people in your area who are looking for dental care. If you want to boost your SEO, you need to take steps to ensure that your digital presence is easy for people to find. To do that, you need to be sure that your site is easy to use on more than just computers. People frequently trust their mobile devices to search for information online, and Google has taken notice. In fact, the search engine now uses mobile-first indexing for all new websites. We can help you make sure that your site is better designed so that it is easy to find, and navigate, on mobile devices! (more…)

Your Local Business Website Matters

At this point, everyone knows they need a website. Websites help new clients find you. Without a website, it’s difficult to give people a concise place to find information about your business. Plus, when you own and operate a website, you can track things like search traffic and clicks to see how many people are actually visiting your website. You may not already know that your website is the source that users trust the most for information about your business. That means that managing and updating your website is vital for the health of your business. (more…)

The Importance Of Creating The Right Keyword List

The properly developed keyword list can help you make sure that people searching online for dental care find your site. Establishing the right keywords will be important for your SEO efforts. When they are added, they make it easier for Google and other search engines understand what topics are closely associated with the content you put out, so it is easier to see how they might fit certain searches. We can help you boost your online visibility by establishing effective keywords. With that said, we can also help you take important additional steps to make sure your site is the right place for people who are performing searches for matters related to dental care. While keywords are important, Google’s algorithm updates have become better at recognizing a site’s value for users, so keywords alone can be insufficient for reaching more people. (more…)

Client Feature: Texas Old Town

Happy Friday, everyone! Friday is one of our personal favorites at MDPM Consulting, because it’s the day of the week that we put a client feature up on our blog! We get to work with amazing dentists from across the country, but we also work with clients in a variety of industries. This week’s client feature gives special attention to a client who is up for a local award! Texas Old Town has established itself as a premiere wedding venue just outside Austin, TX. This awesome team is in the running for an Austin’s Best of the Best award. (more…)

Have Your SEO Efforts Been Hurt By Google’s Indexing Issues?

Recent troubles with Google’s indexing may have disrupted your ability to reach people with your website. While the company recently announced that the matter has been resolved, past issues have been acknowledged as a potential problem, though the problem is something Google is addressing. The trouble with issues like this is that if something out of your control affects your site, and you are not aware anything has happened, your SEO can be affected. If a problem arises that you have to respond to on your own, being out of the loop can lead to continued problems. In addition to helping you follow smart strategies to boost your SEO, we keep up with online marketing matters, and your website, so we can help you recover when issues arise. (more…)

You Should Be Aware Of These Website Design Trends

Does your website exhibit current design trends, or has it fallen behind? This is an important question to ask, as an outdated online presence can hurt your ability to maintain a site visitor’s interest, and compel them to make an appointment at your practice. It can also hurt your SEO – as Google’s indexing efforts have improved, the search engine has become better at analyzing user engagement and interest. If your outdated website has become difficult to navigate, if it is hard to use on mobile devices, or if it just looks unappealing, people can be less likely to explore the services you provide. We can improve your site design as part of an overall plan to help you successfully market your practice online! (more…)