Focusing On Your EAT To Make Your Website More Visible

You might not realize it, but the effort you put into making your website appealing and trustworthy to visitors can also help to make your page easier to find. Google and other search engines build trust with users by providing them with the best links to address search queries. Because of this, your EAT – Experience, Authoritativeness, and Trustworthiness – are metrics that Google measures and relies on to determine your rank in search results. We can help you improve your EAT by creating original content that is useful to site visitors, while still focusing on the technical details that help boost your overall SEO. (more…)

Using the MDPM Photo Booth Kit

Creating ways for your staff and patients to engage with your dental office is a cornerstone for effective dental practice marketing. Using a social presence and blogging on your website can help attract new eyes to your practice, and those new eyes can ultimately become new clients. How can you create engaging content to fill up these channels consistently? One of the best ways to do so is by encouraging your clients and staff to create the content for you. That’s where the MDPM photo booth kit comes in. Photo booths are a fun way to invite your stakeholders to make fun content on your behalf. (more…)

Make Sure You Keep Up With These Important SEO-Related Tasks

Google can offer important guidance for improving and maintaining your SEO, particularly when you are trying to determine how to adjust your online marketing to a recent algorithm change. With that said, the practice of maintaining a truly beneficial website for your practice can sometimes call for smart practices that Google may not call out. If you are not keeping up with digital marketing trends, it can be tough to manage your website with confidence. We keep up with the trends, changes, and consistent strategies that can help you reach more people online. Our range of services includes technical support, as well as consistent content that can effectively promote your practice. (more…)

Client Feature: Sunny Smiles

Yesterday was Thursday, so you know what that means! It’s time for one of our weekly shoutouts on the blog! We work with fantastic dentists from around the country, so we make a point every Friday to lend a spotlight to one of these amazing clients. This week’s client feature highlights a new website that we had the pleasure of developing for an El Paso dentist. We’re pleased to be working with the mindful, helpful team at Sunny Smiles! This dentistry group exemplifies the type of personal care that keeps patients coming back to the office. (more…)

Take A More Effective Approach To Boosting Your Local SEO

When you make local SEO your priority, you can send clearer signals to search engines like Google that your site is particularly useful to people near your practice. As a result, users who want to find nearby dental services are more likely to find you in their search results. Local landing pages are used by many local businesses interested in establishing better local SEO. The problem with this approach is that it can lead to duplicate content, which can hurt your overall SEO. The problem can be even harder to manage if you are attempting to promote yourself to areas around your city. We can help you market your practice online more effectively by taking a more modern approach to local SEO. (more…)

How Much Blog Content Should You Feature On Your Site?

By sharing blogs on your website, you can familiarize potential patients with the services you provide, and try to address common issues that motivate people to schedule oral health care. Your blogs also create new links for Google to index, and share, meaning you have more opportunities for people to find your page. While the benefit to sharing blogs can be easily recognized, you can feel unsure of how many blogs you should share, and how often you should post new content. We offer different posting options you can choose from, so that you can select the volume of new content you share. To make the most of every new post, we provide original content that is both user-friendly, and structured for better SEO. (more…)

Find Easy Social Media Content Ideas in Your Office

Planning content for your social media channels can take up a lot of time, and working without a plan is even worse. Without a content strategy in place, your social media channels can feel directionless and inconsistent. It’s best to create a monthly calendar that keeps you on track and allows your voice to remain consistent. So how can you reliably plan content for a month at a time? Easy social media content ideas are actually waiting for you inside your office. Sharing personal happenings and practice achievements with your audience makes for great content. (more…)

Can Voice Search Really Benefit Your Website?

Adding modern features and functions to your dental website can make your online presence appear impressive, but you should keep in mind that some updates benefit you more than others. For some site owners, the idea of offering voice search can be enticing. This new approach to website navigation can seem attractive, at least as a way to make your page stand apart from competitors’ sites. What you should consider is that voice search is a recent technology, and visitors may have little interest in using it instead of a drop-down menu, or text search. We can help you understand how identifying and implementing the right site updates can positively impact your SEO. (more…)

Client Feature: Rodem Tree Dental

Once again we’ve arrived at Friday, a favorite around the MDPM Consulting office. Friday ranks pretty highly on most people’s lists of the best days, and why shouldn’t it? It’s the end of the work week and the start of the weekend, but for us, Friday is even more than that. Friday is the day that we give one of our fantastic clients a shout out on the blog! We’re so privileged to work with outstanding dentists from around the country. Today, we want to give a special shout out to Rodem Tree Dental in Rowlett, Texas! We recently had the chance to build this client a new website! (more…)

What Are You Doing To Protect Your Reputation Online?

While a well-maintained website gives you the chance to effectively promote your dental practice, others will have a chance to share their thoughts on you through online reviews. Fortunately, when you provide quality care, and encourage people to share positive experiences, you can make sure people find glowing comments from patients. What you should know is that your online presence can actually be used to solicit more positive feedback. We can help you by offering support and expert insights to more effectively manage your reputation online. By focusing on reviews, smart SEO efforts, and changing trends in digital marketing, we are committed to helping you enjoy consistent value from your online presence. (more…)