Timeliness in Blog Posting
Do you ever wonder how to make your blogs more interesting? Do you envy those bloggers whose posts go viral? In SEO, as in medicine, research can reveal valuable information. Let’s explore the reasons that certain blog posts gain extreme popularity, while others never draw a human visitor.
The most visited blog sites are Huffington Post, TMZ, Gawker, Business Insider, Lifehacker, Gizmodo, and Mashable, according to ebixmba.com. What do most of these blog sites have in common? News! From politics to entertainment to fashion to practical tips for living, these blogs offer people news about the most popular topics on the planet right now.
In blogging for dentists and doctors, covering news can be quite daunting. After all, those people interested in fashion news and political debates aren’t necessarily as enthralled by gingivitis and overdentures. There is news in medicine, health, beauty, and dentistry, though, and these categories of news can attract an enthusiastic audience. Whomever writes a dental blog needs to become aware of trending topics that might make for a sharable blog post.
“Trending” refers to the most popular topics online, in current time. To learn what’s trending, visit these sites:
- http://www.google.com/trends/ (for Google)
- http://trendsmap.com/ (for Twitter)
- Facebook says, “Trending isn’t available to everyone right now.” However, http://www.reposty.com/ offers insight into FB’s most shared content.
As I write this, trending topics on Twitter include “semester,” because many kids head back to college today; “golenglobes,” because the popular awards show ran yesterday, and folks are talking about it today; and “seahawks,” because the Super Bowl is mere weeks away. Can you relate any of these topics to medicine and/or dentistry? How about some back-to-school basics for your smile during the spring semester? Perhaps you could write about the best smiles at the Golden Globes. For football fans, recipes for healthy, delicious game-day snacks might be a good blog topic. Knowing what’s trending could help your blogs become more sharable, ultimately winning you more new patients.
The Blog Pros
At MDPM Consulting, our team of professional medical and dental copywriters understand clinical accuracy, search engine optimization, and trending. In 2014, our focus is on composing blogs that attract more readers and, as a result, have a higher share potential. If you don’t have time to blog, but you would like to invest in content marketing for SEO, call MDPM Consulting today at 972-781-8861.
Look for the next two blogs in this series later in the week…
Part Two: Sharable Blog Posts with Intriguing Titles
Part Three: Sharable Blog Posts that Answer Common Questions