It’s easy to make planning for marketing and social media content strategy a lot more difficult than it needs to be. You can over analyze data and hunt for some sort of optimized trend to point you in the right direction, or you can just look at the calendar. The seasons of the year dictate what happens in people’s lives, and that dictates how you should be marketing to them. We’re entering a season of holidays and the end of the dental insurance year, so how are you planning on marketing to your patients?
Seasonal Events Make it Easy to Plan a Marketing Calendar
The great thing about holidays and seasonal changes from a marketing perspective is that everyone experiences them at the same time. That makes it easy to relate to your patients. What are you doing for Halloween? Many offices do a candy buyback program or donation event. Are you communicating with parents about the importance of strong brushing habits and watching for cavities while sweets are around? These are natural ways to connect with your base of patients.
It’s Also the End of the Dental Insurance Calendar Year
While it’s not a holiday, the end of the year also marks an important time for insurance purposes. You want to make sure your patients are utilizing their dental insurance benefits before the end of the year. Be sure to communicate through reminders and social media the importance of scheduling those biannual checkups now, before the calendar fills up completely.
Remember to Look Ahead When Building a Marketing Calendar
While Halloween is just around the corner, it’s also a good idea to look ahead as you build your marketing calendar. Now is the time to plan your strategy through the end of the year. What marketing efforts are you going to employ based on Thanksgiving and the winter holiday schedule? Are you going to remind parents with kids coming home from college to make their appointments? Staying ahead will keep you prepared.
MDPM Consulting Will Help You Plan Your Marketing Calendar
We specialize in digital marketing for dental practices, so we’re always looking for ways to help you connect with your patients (and new patients too!) and get them the care they need. We offer social media content services, online reputation management, and organic SEO. Learn how MDPM Consulting can help your practice connect with patients by contacting the Dallas, TX office at 972-781-8861.