Even with a solid online marketing strategy, things can still go wrong. Often, this is due to a dentist and his/her staff being too spread too thin, unable to keep an eye on the website. Fortunately, the common disasters we will talk about today can often be avoided with routine maintenance and a little due diligence. What steps can you take to avoid potential SEO catastrophes?
What Disasters Should You Be Aware Of?
- Loss of Domain Name: If you’re a client of ours, this is nothing to worry about. However, if you operate your site yourself, be aware that if you accidentally let your domain expire, someone else could purchase it and own your domain name! However, by working with a marketing team or making sure your keep your name domain renewed, you can avoid this issue easily.
- Broken Pages/Slow Load Times: Be sure to take time to occasionally check out your site. Do you see broken links or pages? Does the site suddenly have a slow load time? These minor inconveniences are enough to turn people away from your site and kill potential leads. You should address these issues right away or let us know, we’re always eager to help.
- Rankings Drop: Be aware of a sudden drop in rankings. Once you drop, you can quickly try and pinpoint the cause of your rankings fall. We can help as well, finding the root of your problem and working hard to address it quickly. We can then alter your online marketing plan to help you recover.
- Bad Reviews: What are people saying about you? A quick Google search can see if you have any poor reviews on a rip-off report site or something similar, which you should address immediately. In addition, try to respond to any bad reviews on social media or Google. You may change some minds if you respond politely and offer a chance for a patient to contact you to address his/her problem.
Do you have questions about avoiding or addressing common online marketing catastrophes? We can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to MDPM Consulting today!