As a dental professional, you’re always looking for ways to expand and grow your practice. Once you debut a new website, and maintain a regular blog and social media accounts, you may assume there isn’t anything else that you can do. However, we’ve found that a microsite can help expand a client’s online marketing reach.
How Does a Microsite Work?
A website covers everything. You will include pages dedicated to the various services you offer and the technologies you employ, as well as contact information. The website should show potential clients everything you have to offer. However, a microsite has a narrower focus, often limited to only one specialized service. For example, we’ve recently completed one dedicated to dental implants for Dr. James Stewart in Livonia, MI.
This allows you to promote a unique service or a particular field that you have advanced training and experience in. We’ve built microsites for sleep apnea, dental implants, and even TMJ services.
What Should You Include?
In addition to copy about a specific service or field of expertise, the site should also include a regularly updated blog, relevant contact information, and links back to your main site. We also urge you to ensure that the site is responsive and mobile-friendly, just as you would for your main dental website.
Do You Need Help?
Not sure where to start? Then give us a call! We’ve created microsites for many of our clients. A microsite is an opportunity to improve your SEO strategy and to attract new clients looking for a specific service. As always, we employ a team of graphic designers, writers, and web builders to help create customized sites for our clients. If you have any questions or concerns, just give us a call. Remember, MDPM Consulting is here to help.
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!