We’ve discussed in our blogs the importance of accurate and positive testimonials. They can help improve rankings and improve your reputation, making people in your community much more likely to seek out your services. However, there are quite a few options online for your patients to leave their thoughts and experiences, such as Yelp. Does Yelp offer the same benefits as Google? Which one is the better option for leaving reviews?
When you post reviews directly to Google, the web giant is more likely to take them into consideration when ranking your website. The more positive ones you have, the better your reputation, and the better the chances of Google directing users to your site. We encourage leaving Google reviews for this reason.
Leaving a review on Yelp doesn’t have a major impact on SEO. The presence of more positive reviews is always a bonus, but it won’t translate into better rankings the way Google reviews potentially can. In addition, there have been some complaints in the past about Yelp’s actions, such as holding back positive testimonials until a client starts advertising with them. In some cases, in the interest of making your feedback appear more fair, Yelp will hold back positive reviews while leaving negative ones in place. For this reason, we don’t recommend investing a lot of time and energy into garnering reviews on their site.
If you need help encouraging patients to leave their thoughts and experiences, let us know. In the past, clients have used our recommended promotions, such as the “Have a Cup of Coffee on Us” campaign, to help encourage people to leave reviews and testimonials. If you have any questions or if you would like to schedule a consultation with our team, please contact our office today. At MDPM Consulting, we’re always here to help!
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!