As a dentist, you can communicate oral health education information, as well as personal sentiments, through a blog. If you categorize your blog posts properly, in the archives your personal notes – like congratulations and birthday wishes to patients – will be separated from patient education topics. Over time, you’ll build an organized library of patient education information that’s unique to your philosophy and practice.
New staff members and patients can read the information to better understand your ideas. In addition, search engine spiders will read the content.
In this post, we’ll cover:
- What makes content rank high on search engines?
- What’s going to get me new patients?
- What’s the deal with keywords?
What makes content rank high on search engines?
If you follow the MDPM blog, you already know that Google holds 65% of the market share for search engines. So I’m going to focus on Google’s ranking system when explaining how blogs are beneficial to SEO. You may have heard about “Google’s algorithms.” The algorithms are the actual
Every 30 days or so, Google’s search engine spiders will crawl your websites and blogs to determine whether your content is original, useful, and accurate. This is why it’s important to write unique content, rich with hyperlinks to related information, for both websites and blogs. If you have multiple websites and online accolades that show you’re a respected expert, you’ll get more credit. To be seen as an expert, complete profiles on social networking sites, post comments on other blogs, submit articles to respected online publications, and always – always! – link back to your website’s contact page.
What’s going to get me new patients? (That is the point, after all.)
The reason you invest in marketing is to expand your practice – to get more patients and grow your business. Today, most of your target market (the people you want as patients) probably searches for services online. To stay in front of these folks, your website, blog, Google Places, and other listings need to come up high on Google’s search engine ranking reports.
What’s the deal with keywords?
Keywords are the words people type into Google’s search feature to find something. If a person wants to find a dentist who offers cosmetic procedures in Farmington Hills, MI, she might search for “farmington hills cosmetic dentist.” The doctor who wants that patient needs to have a website and blog optimized for “Farmington hills dentist.” The A listing under Google Maps belongs to an MDPM client. The eighth listing is the same dentist, and the URL is to a press release we wrote and published about a special event in which the dentist participated.
Our SEO Internet marketing strategy for dentists consists of website optimization, blog optimization, consistent blog postings, Facebook integration, Google Places upkeep, and optional articles and press releases (composition and online distribution).
The blog is essential. It’s the workhorse of SEO, while the website is the show pony. That’s a very Texas analogy, but we’re located in Dallas, so it comes naturally. If you want a blog for your dental office, call Jill at 972-781-8861 or email [email protected].