A SERP is a search engine results page.
When you type words (keywords) into Google to find a website, the page that comes up with all the results is a SERP.
If you want to be on page one with Google for particular keywords, you have to do some serious Internet marketing strategizing. You can add a page to your website and optimize it for the keywords. But that webpage won’t get as much notice by Google as a blog would. So, the best approach is to add the webpage AND post multiple blogs on the topic.
Let’s say you want to bring in dental implant cases. Here’s a sample strategic Internet marketing plan, with tasks in order of effectiveness:
- Post multiple, well optimized blogs about dental implants
- Use social networking to promote dental implants
- Add a well optimized dental implant page to your primary website
- Create and promote a press release about dental implants
- Create and promote articles on dental blogs
- Comment on other blogs about dental implants
Now, there are some key factors that have to back up these tasks…like your website needs to be search engine friendly, your blog and blog posts need to be created with attention to SEO, and your press releases and articles should link back to your dental website or blog.
At Modern Dental Practice Marketing, we can do all of this for you. Our dental copywriters will write and post search engine optimized dental blogs on your behalf. Our social networking experts leverage Facebook and Twitter so you don’t have to worry about it. We post comments on relevant blogs, acquire backlinks, and write and submit press releases and articles. Everything you need to boost your SERP rankings is done for you. MDPM makes dental marketing completely hassle free!
Call us today at 972-781-8861, or email [email protected], to sign up for an affordable and amazingly effective dental marketing strategy that will bring you the patients you want! We’re in the business to make dentists smile.