Should Dentists Offer Valentine’s Day Specials?

We know this blog may be a little late in the game, since it’s already the ninth of February, but we’ve had a few clients approach us about this subject. Should a dentist offer a special related to Valentine’s Day? We’ve discussed the importance of holiday blogging before, but we rarely talk about this specific holiday. Even if you can’t set something up for this year, we want you to be fully prepared for next Valentine’s Day, or the next holiday.

Possible Deals

The answer, of course, is yes. Why not offer a fun special or discount centered around Valentines Day? Since the holiday typically consists of people taking their significant others somewhere special, we would suggest offering cosmetic treatment specials, such as deals on teeth whitening, cosmetic bonding, or even porcelain veneers. While it may be too late now to begin reaching out, you can keep this in mind for next year.

The Importance of Holiday Marketing

Holiday marketing is important for a number of reasons. First, you can always include a sense of urgency with your special. After all, they only have so long until the day arrives, so they need to see you ASAP. Patients may also already be interested in your services. Cosmetic treatments are often especially desired right before Valentine’s Day and Christmas.

We can Help!

Do you have questions about running a special? Then give us a call! We have helped other clients create unique specials to offer their patients, such as Snow Park Dental’s “Dinner for Two.” Specials can also be used as part of a contest, encouraging people to not only visit you, but to also leave positive reviews and testimonials. If you have any questions or concerns, don’t hesitate to contact us. Remember, MDPM Consulting is always here to help!

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