At Modern Dental Practice Marketing, our clients often ask us if they should use Twitter. Social media is an important part of search engine optimization and Internet marketing. Twitter, one of the most popular social media platforms, is already being used by some of the top dentists in the country. However, the jury is still out on exactly how beneficial Twitter is to Internet marketing. If you plan on using Twitter, we’ve provided a few easy marketing tips to help get you started.
Choose a Twitter Handle
Twitter handles or usernames should be easy for others to remember while also reflecting your dental services or areas of focus. Remember that your Twitter handle becomes a part of your permanent Twitter URL.
Make an Account Name
Your account name differs from your handle on Twitter. For example, your Twitter handle might be “@DrSmith” while your account name might say “Springfield Cosmetic & Restorative Dentistry.” If your tweets are more business than personal in nature, using the name of your dental practice is your best option.
Write a Short Biography
Unlike Facebook business pages where you can write a lengthy biography of your credentials and education, Twitter limits biographies to only 160 characters. However, because your Twitter biography is indexed it does have some SEO benefits. An example of a Twitter biography would go something like this: “Dr. John Smith: Springfield’s Leading Cosmetic & Restorative Dentist offers porcelain veneers and dental implants.”
Post Keywords in Tweets
Trending tweets and keywords appear in search engines. You want your tweet to contain relevant keywords to your dental practice and SEO. For example, words like “Springfield dentist” and “porcelain veneers in Springfield” are keyword rich words you should incorporate into your posts.
When you post a new tweet, copy and paste a link to your blog, website, or Facebook page into your message. If you’re talking about CEREC one-visit crowns, add a link to your dental website’s restorative dentistry page.
If you’re too busy to manage your social media accounts, MDPM can help. Contact Jill at (972) 781-8861 or e-mail us at [email protected].