Creating a link building strategy, using keywords, and original content are all crucial for the success of your blog. However, you may be able to help your SEO strategy with the occasional guest blog. While not as discussed as much as it once was, clients can still obtain benefits from guest blogging!
The Benefits of Guest Blogging
What benefits does this offer? First, you create a greater variety of inbound links. Your blog will include a CTA with links to your main website. You also have a new opportunity to place local keywords outside of your own website. Finally, when potential patients see articles and posts appearing on other reputable sites, then this can help your reputation as a professional and a dental expert. As a dentist, this can offer a unique opportunity to improve SEO.
Things to Keep in Mind!
However, there are a few things to keep in mind. First, don’t rely too much on guest blogging n the same site. You want a variety of links coming from multiple sources to help your online marketing strategy. In addition, remember that as always, content quality as key. You should put the same effort into writing an original and well-written post as you would for your own blog, including images and proper formatting. You should also include relevant links and keywords. Finally, when you guest blog, find a reputable place to post your content. For example, you may try working with another dentist in your community (and you can offer the same opportunity to this professional as well).
We can Help!
Not sure how to get started? Then give us a call! Our team is happy to help you with your content questions, such as inquiries about guest blogging. Our team of copywriters can also help you create original and well-written content for your blog or for an article.
Do you have questions about writing guest blogging? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!