Should You Add A Microsite?

Last Friday, we took a look at the new microsite we added for Santa Rosa and Rohnert Park Oral Surgery. As a dentist, when you should you consider adding a microsite? How does one help your practice grow and attract new leads?

Focus on Your Specialty

At Santa Rosa and Rohnert Park Oral Surgery, we added a microsite that focused on a specific focus of their practice, dental implants. Likewise, we’ve recently unveiled similar sites for Calcagno Cosmetic and Family Dentistry (for Invisalign) and for Snowpark Dental (for dental implants), and for Lawson Family Dentistry (for sleep apnea and snoring).

These sites focus on a specialty that the dentist has undergone advanced training and courses for, as well as a focus they would like to treat more patients for. Let’s say you offer dental implants and would like to do more of these procedures. You have to compete with other practices in the area for these services. What better way to showcase your knowledge and experience with the procedure than to have a special dedicated solely to it?

An SEO Boost

In addition to a showcase for your experience and expertise with the procedure, the new site can also offer an SEO boost. After all, you will be creating new pages for Google to crawl and index, as well as more opportunities for strategic keyword placement and link building. You again have more content you can share on social media as well. There are multiple reasons to consider adding a new specialty site.

We can Help!

We have experience creating custom microsites for our clients and helping them choose the optimal focus of these sites. If you would like to add one for your practice, please let u know. If you have any questions or concerns about them, please don’t hesitate to let us know! Remember, MDPM Consulting is here to help.

Do you have questions about adding a microsite? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!