According to studies conducted by eMarketer, over 20% of all Google searches are voice and nearly 61 million people currently use digital assistants. What does this mean for you as a dentist? It means people are becoming more and more likely to find a dentist with a voice search query. You should take steps to be prepared for voice in 2018. Fortunately, if you have a content and local SEO-based marketing strategy, you may already be ready!
The Rise of Voice Search
Each year, the latest smartphones, including iPhones, Android, and Google, all have assistants. You can even purchase them for your home, such as Amazon’s Echo. You’re familiar with Cortana, Siri, Assistant, and Alexa. These programs make voice search incredibly easier and as a result, more and more people are using these programs to look for businesses and even dental practices online. Which mean if you aren’t preparing for voice, your rankings could suffer. Fortunately, we can help!
Long Tail Keywords and Local SEO
When we search, we don’t rely on one or two keywords. We ask questions. Who, what, where, and how become regular parts of our search queries and as a result, long tail keywords are optimal for voice searches. In addition, we tend to look for business in our area. Optimizing your online marketing plan for local SEO means you’re already putting things in place to make your practice easy to find when someone asks Siri where a local dentist can be found.
We can Help!
If you’re a client, we would be happy to answer any questions or concerns you may have about optimizing your website for voice. If you aren’t, then still give us a call! Right now, we have a complimentary consultation to examine your online marketing plan and website and see what changes you should make in 2018. We will create a free list of action items and if you like, you can choose one of our three SEO packages.
Do you have questions about preparing your dental site for voice search? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!