When we talk about social media, people often focus on Facebook and to a lesser extent, Twitter. However, you shouldn’t forget about Instagram. As of September, the social media giant boasted over 800 million regular users. As a dentist, this means you can connect with current patients and hopefully, meet a few new patients along the way.
Remember, Instagram is focused on sharing pictures and videos. If you want to remind patients about checkups or specials, find a fun picture to accompany it. For example, many of clients share pictures of patients with the dentist or hygienist, remarking on what a wonderful visit they had (remember to ask for permission before sharing). You can do the same to highlight cosmetic procedures or restorative treatments. This is a great platform to share before and after pictures as well!
Hashtags are a huge component of this site. You can add up to 30 per post, so don’t be shy! You can choose specific ones, such as #teethwhitening or #dentalcleaning, and general ones #perfectsmile #beautifulsmiles #oralhealth. You can also create some related to your city and community, which can make people looking at similar tags find you easier.
How does this benefit SEO? Why Google says social media doesn’t have a direct impact, they acknowledge that social media pages are crawled and indexed and can have a benefit on rankings, giving you more places to rank on a SERP. SEO aside, often when looking for a dentist, people will look at social media pages for reviews and to just to get an idea of how professional and modern your practice is.
We can Help!
Do you have questions about social media or our monthly kit? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!