We’ve discussed blogging many times, but we haven’t really covered community blogs. While writing about your practice, treatments, and addressing frequently asked questions is important, that’s not all your blog can do. We recommend blogging about your community and community-related events, too. You may be surprised by the benefits these can offer!
How Do Blogs Improve SEO?
First, blogs provide pages for Google’s bots to crawl and index, which can help improve rankings. In addition, blogs give you the opportunity for link building and organic keyword placement. Blog posts also direct patients to related pages on the website.
In addition to building SEO (search engine optimization), blogs are also a way for a doctor to showcase his/her expertise. If a potential patient checks out the blog and sees the doctor addressing common issues and questions with clinical accuracy and approachable copy, he/she may be more likely to schedule a visit. After all, the entire goal of SEO is to ensure people come through your door.
Why Should I Consider Community Blogs?
Community blogs differ because they don’t include anything related to dentistry. Instead, you may write about an upcoming festival, a big event in your town, a fundraiser, or something similar. These posts offer a number of benefits. First, people tend to really enjoy reading these. Second, it helps showcase your focus on the community. Third, you have an excellent opportunity to include local keywords, providing an SEO boost.
We Can Help!
We know that as practice owners, you have a lot to juggle without including blogging. In addition, your office staff is often very preoccupied with their duties and may not have the time to dedicate to a well-written and optimized blog post. Fortunately, we have a team of copywriters ready to create unique posts tailored to your office, community, and services. For more details, please give us a call today. Remember, MDPM Consulting is here to help!
Need a new and better website, or want to learn how you can become a noticeable online presence? Do you have questions about online marketing strategies or SEO? We can help! Send MDPM an email: [email protected], or give us a call at 972-781-8861. Talk to our team today!