Most dental practices have a social media presence, in that they have some pages. Now, whether they make the most of their account and actually post and interact is a whole different matter. Each year, the importance of social networking for patient interaction only increases. After all, according to Twitter interactions with clients and customers have jumped 250% in the past two years alone. How should you make the most of your social media presence?
Does having an active social networking account (or two, or three) help SEO? Well, it can. When Google looks at a website when ranking a search results page, a social media account with reviews and active content, such as shares and comments, can help improve their position. As a dental professional, you can also stay connected with your patients and should they share or comment on your content, other people on their friend list can see your posts.
Customer Service Benefits
In addition to SEO, you can be available to answer questions or help patients. You can respond to positive (and negative) reviews and showcase your expertise, patience, and friendly demeanor. You can also share office updates, promotions, or just fun information they may enjoy (and hopefully, share).
Try Our Free Kit
Often, we find the staff at a dental practice is simply too busy to manage social networking accounts. We understand, and have started offering a free kit to help. The kit is available to our clients with a monthly SEO package free of charge (and only $99 for everyone else). Each month, clients receive a link to the current kit, which includes three posts a week to be shared on Facebook, Twitter, or Instagram. Some content is related to dentistry, others are for holidays or just for fun. The kit also includes reminders to leave reviews and detailed infographics.
Do you have questions about social media or our free monthly kit? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!