Show Your Clients What Your Services Can Do

calcagno homeAs a business owner, you’re always looking for ways to attract new clients and spread the word about your practice. An excellent way to do both is to showcase treatment results. Recently, Dr. Calcagno of Calcagno Cosmetic and Family Dentistry shared before and after images of a patient’s Invisalign experience with us. Using this information, we crafted a blog and shared the images on social media. Doing so helps create new leads, and improve search results (SEO).

Dr. Calcagno’s Invisalign Case


lower after

Dr. Calcagno sent us pictures of a patient suffering with severe crowding, causing his teeth to tip inward. She included pictures of the same smile afterward, showing the dramatic improvement. By using the information in a blog post, we were able to highlight the benefits of Invisalign, as well as Dr. Calcagno’s respected status as an Invisalign Premier Preferred Provider.

Patient Cases and SEO

Using patient cases in a blog post provides the opportunity to include keywords, and actual evidence of how a treatment could potentially improve a person’s smile. We can then share the information on your website and on your social media page. If current patients like or comment on the post, the odds of other people seeing the post increases giving you the chance to obtain real results and bring people into your practice. If you don’t have recent patient cases, consider sharing something from your patient gallery, or positive testimonials. In the future, you can document before and after cases. If you have any questions about blogging or SEO, don’t hesitate to contact our office today!

Need a new and better website, or want to learn how you can become a noticeable online presence? We can help! Send MDPM an email at: [email protected], or give us a call at 972-781-8861. Talk to our team today!