Search engine optimization seeks to help your website stand out in a search for dentists in your community. You want your practice on the first page, and preferably, as one of the first results. We have a few simple SEO tips to get you started, from claiming your Google My Business page to adding original content to your site.
Claim and Verify Your Google My Business Page
When someone searches for a service or business, you may see Google bring up a business page with contact information, maps, and details about hours of operation. These details are often pulled from your Google My Business page. You should claim and verify your page (which we can do for you) and ensure the contact information is correct and reflects your website. Having an accurate Google My Business page is essential for your SEO.
Take Steps to Gain Reviews
Your Google page and Facebook page should also have reviews on them. When people look up any service, they check out online reviews. Without them, your SEO can suffer and people may be less likely to choose you over another local dental professional. You can ask patients, create easy links to leave reviews on your Google page, or encourage them with promotions, like our “Have a Cup of Coffee on Us” campaign.
Add Image Descriptions
Most people know to optimize copy with organic keywords and link building strategies, but what about images? Google’s bots can’t see images when they crawl and index pages. However, if you rename them, this can offer a benefit. For example, instead of having “image 64829756352” as a name, why not “PRACTICE NAME teeth whitening?”
Opt for Original Content
Don’t use template copy! Some companies out there try and persuade practices to do just this by offering cheap websites. However, this not only provides no SEO boost, but it can also hurt rankings as the search giant rewards original content over templated copy.
We can Help!
We’re here to help with every stage of your online marketing plan, from website design and build o copy creation and social media strategies. Give us a call!
Would you like to learn more about SEO? Ready to expand your online marketing plan and grow your practice? We can help! Contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!