Social Media for Dentists: Facebook Insights

Modern Dental Practice Marketing has extensively covered the benefits of social media marketing and networking. It’s no secret that social media is an incredibly useful tool for developing your brand and reaching target demographics. If you have a Facebook business page, you have probably noticed many changes in the last year. Facebook, like WordPress and Google provides important feedback on Internet user activity. Facebook Insights help you monitor the effectiveness of your business page and determine how large your potential audience is.

Facebook Insights Basics

Your Facebook Insights will show you how many total likes you have, how many people your business page can reach via friends of your fans, and the number of times your statuses and posts have been shared by your fans. Anyone with administrative permissions to your business page can easily view these insights by clicking on the “Admin Panel” at the top right of your business page. You do not have to pay for Facebook Insights or download anything to view your user feedback.

Facebook Insights Overview

Insights overview takes a more detailed approach to interpreting business page data. For example, you can view more detailed information on your fans’ demographics such as location, age, and gender. You can also view the popularity of your posts and statuses. Insights overview displays how many people engaged, liked, and shared each of your posts. If you’re trying to go “viral” on social media, this data will help you better understand your user base. By knowing what types of posts elicit the most response, you may be able to duplicate these results in the future. Administrators of business pages can also sort and filter data by dates.

If you don’t have time for social media management, call on the gurus at MDPM. Our Content Managers understand how to engage social media users across the most popular social networks—especially Twitter, Facebook, and Google Plus. We also build dental websites and write dental blogs, newsletters, and advertisements. To learn more, call Jill at (972) 781-8861 or e-mail us at [email protected].