December is already here! In just a few weeks, we can say goodbye to 2017 as a new year is ushered in. A new year is also a new chance to start fresh and update your website and online marketing strategy. If your dental website still has an HTTP in the URL, then you may have noticed that Google Chrome labels you “not secure.” While this isn’t good, don’t panic! There is still time to start 2018 with greater security.
Http or Https?
On October 17th, Google Chrome started labeling sites in the address bar with “not secure” (in a bright red that simply can’t be ignored) if they still used HTTP instead of HTTPS. That little extra “s” means quite a bit. It means that the website you’re using includes forms and other methods of obtaining data. If you’re dentist this could be a new patient or a contact us form. The extra “s” also means that the website will encrypt any data a patient provides. If you’re hacked, the information taken will then be useless, protecting your patients’ sensitive data. For users, this is a big deal.
For a little more detail, the “s” means the website incorporates SSL (Secure Sockets Layer), the technology that enables your website to encrypt and protect sensitive data. People can feel secure in providing contact and new patient information, knowing no one will be able to take this data.
We can Help!
Currently, all of our clients have websites with SSL technology, so no one using Google Chrome will see “not secure” in their address bar. If you don’t have this, don’t panic! We can help. Just give us a call and talk to one of our team members. We can discuss methods of updating your website. Since the end of the year is upon us, we’re actually already offering a promotion to prepare people for 2018. At no cost, we will look at your site and create a list of action items for improving your online marketing strategy for 2018.
Do you have questions about improving website security? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!