Thanksgiving may seem a little soon to start thinking about holiday marketing, but many dental practices and businesses have already started unveiling their latest promotions. Now is the perfect time to offer fun raffles, specials on popular treatments, and other fun holiday marketing ideas.
Possible Promotions and Campaigns
Many practices are offering special on teeth whitening, since people tend to want to look their best at office gatherings and parties. In addition, you can try a new patient special to get people in for a checkup and cleaning, either before the end of the year or for January.
You can also get in the spirit of the holiday season with a raffle. One of our clients, Lake Country Orthodontics, is running a raffle to win a bike. To enter, patients need to bring in either canned foods or an unopened toy for Toys for Tots. You can run similar promotions to support a local charity or help your community. In the process, you can show people in your community just how much they mean to you.
Use Social Media
Social media is an excellent way to direct attention to your specials or promotions. Be sure to share information on Facebook, Instagram, and Twitter. Let people know what’s going on. Remember, when they share these events, like them, or comment, they are helping introduce their friends and social media followers to you.
Remind Patients About Their Benefits
November is about to end, and upcoming with Christmas breaks, there isn’t a lot of time to see you. Let your patients know this! You can remind them that their benefits will expire at the end of the year, but you can start them on a treatment plan to use those benefits before they run out. If you have any questions about holiday marketing, promotions, or social media, please remember to give us a call. MDPM Consulting is always here to help!
Do you have questions about holiday dental marketing? Looking for new ways to help your practice grow? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!