We get a lot of questions from our clients about whether they should incorporate videos into their online marketing strategies. What type of video? How much should I spend on it? What should I talk about? Do patients even care?
Do You Need a Video On Your Dental Website?
The short answer is: It depends.
The long(er) answer is that it depends on what kind of information you want your website to provide to your potential and returning patients.
Do you want to give them an office tour, introduce them to your team, explain your services, provide testimonials, or showcase the before and after of patient cases? Do you want to spend big bucks on a professional-grade video, or will an iPhone video suffice? Do you want your video to feel clinical, personal, or somewhere in between? It all depends on you, your dental practice, and your goals.
Our clients at Stephens & Gatewood Dentistry in Spring, Texas, just launched two new websites — one for each of their office locations. They hired a professional photographer and videographer to provide high-quality images and videos for the new sites, and we think the video turned out great! Professional, yet welcoming, it showcases their services, their team, and their facilities. Plus, it’s the perfect focal point for the homepage of their modern website.
What Does Your Dental Website Need?
Need help deciding what’s next for your web presence, website, and overall marketing strategy? We’re here to talk website design, content writing, and SEO for dental practices. We know dental marketing, and we want to help you take your web presence to the next level.