While not technically summer, the weather is hot enough that it’s pretty safe to say summer has arrived. We briefly discussed promotions earlier in the month, but we would like to go a little more in depth. Summer is sometimes slow for dentists, but with the right promotions (and a little community involvement) and you help encourage more visits during the dog days of summer!
Cosmetic Treatments, Mouthguards, and More
First off, what makes summer different from other seasons? While people can become virtual shut-ins through the winter, summer is a very social season. People are heading out, going to festivals, taking road trips, or visiting friends and family. They’ll be enjoying vacations to fun places as well. No matter what the excursion, people will want to look their best. For summer time, try highlighting cosmetic procedures, with specials on teeth whitening, Invisalign, or veneers.
In addition, since people will be more active, remind them that a custom-made mouthguard from your office is essential for safeguarding teeth of all ages against cracks, chips, or being knocked loose.
July Fourth Celebrations
In addition to promotions, now is a great time to boost your community involvement. The 4th of July is only a month away. Will your community be having a big celebration? Try to get involved! You can set up a booth, give out free dental swag, and enjoy a chance to meet your community face-to-face. You can also blog about community activities as well, these are not only more likely to be shared by your friends on social media, but can also help local SEO.
Back to School Visits
You can also have specials on checkups and cleanings, especially for parents. Their kids are home from school, so now is a perfect time for a routine visit as there are fewer conflicting events. If you have any questions about starting a summer promotion, then contact our team today!
Do you have questions about promotions and community involvement? Looking for new ways to improve your online marketing plan? Then contact us today and let us help! Send an email to MDPM Consulting at [email protected], or give us a call at 972-781-8861!