Tag: best dental blog

Maximizing Your Dental Blog’s Potential

Writing & Posting Blogs There is no shortcut: to get the most out of your blog, you have to post original, SEO content every day. As with most Internet marketing efforts, you can do it yourself. You can certainly write your own blog posts. However, the dental copywriters at MDPM are here to pick up… Read more »

Where is Your Book in Google’s Library?

Enter a young, vibrant woman wearing trendy glasses and a chic, respectable dress. She is very popular. She’s also the head librarian of the most ginormous library on the planet, and you’re an author seeking shelf space. How can you get Ms. Google to give your book any attention? 1)      The book has to be… Read more »

Top 10 Blog Ideas for Dentists

This morning, Hubspot sent me an email with a guide to spotting bad SEO. In it, buyers were told to beware of ten specific tactics, three of which relate to writing. I strongly agree with all three. So, to blogging dentists, I want to reiterate these points before going into blog topics. Target the Right… Read more »

Focus on ROI: Internet Marketing that Works… and Doesn’t

Just this week, I advised a wonderful client of mine that a custom Facebook page will look great, but it will not improve ROI. It may not bring any new patients to the practice. This does not mean that a custom Facebook page is a poor investment. You have to consider your goals. For a high-end cosmetic dental spa, brand awareness and perceived value of services is essential to maintaining high profits. In this case, a custom Facebook page may be well worth the monetary investment.

Dental Marketing: Local Internet Searches

You should know… 54% of Americans use the Internet instead of phone books. (ComScore) 97% of consumers now use online media to shop locally; 90% of the people surveyed use search engines. (source: Kelsey Group) This means, potential patients will look for your dental practice online. You need a website and blog with strategic local… Read more »

Dental Website Keywords 101

The most important thing to remember about blogging is, if you want to kick asterisks on the search engines, blog every day, write useful, original text, and strategically place keywords in headings, links, near the top of your text, and in tags.

SERP’s Up: How to Move Dental Websites Higher on Google

A SERP is a search engine results page. When you type words (keywords) into Google to find a website, the page that comes up with all the results is a SERP. If you want to be on page one with Google for particular keywords, you have to do some serious Internet marketing strategizing. You can… Read more »