Tag: dental consultant

Did You Know? Dental Website SEO Secrets

DID YOU KNOW… Google likes fresh content? In fact, word from Google experts confirms that original, well-written, informational text is the single most important factor for SEO rankings? DID YOU KNOW… While its grasp on the market is falling, Google holds a solid 66% of the search engine market, and Bing recently jumped up to… Read more »

A Marketing Innovation: Responsive, Mobile-Friendly Dental Websites

What is a responsive, mobile-friendly website? http://youtu.be/KUfOu06R1S0 Research tells us that 70% of web users look online for health care services and today, smart phones and tablets are more popular than ever. Dentists need to understand that patients are looking for their services online, and often on a mobile device. MDPM Consulting builds custom websites… Read more »

Agressive Dental Marketing: For Success-Oriented Dentists

Today, I want to share with you our Enterprising Selection of Services. This premier package combines our Smart dental marketing and Enterprising selections, and also includes more personalized consulting, more aggressive blogging, and monthly team training in important areas, like social networking and telephone conversion. Aggressive Selection of Services The Aggressive Selection incorporates everything in… Read more »

Grade Your Front Office Team, Dentists!

Do you wonder how your front office team handles calls? At MDPM Consulting, we’re problem solvers. In some cases, we build a dental website that draws excellent traffic, but something mysterious keeps the dentist’s appointment book from filling up with new patients. We analyze user experience, look at how long visitors remain on various pages… Read more »

Is Adwords a Good, Long-Term Investment for Dental Marketing?

No. Adwords is to dental marketing as renting a house is to buying a house. What is Adwords? Google Adwords is a program that offers paid advertising on Google search engine results pages (SERPs). Adwords advertisers usually show up in a light pink background at the top of a SERP or in the right sidebar…. Read more »

Google Plus Your World and Dental Marketing

A new year, in this generation, brings changes from Google, along with a landslide of projections about marketing trends. Last year, while Jill and I were at the Chicago Midwinter, Google rolled out Panda. This bulk of changes to Google’s algorithm prioritized original text, which only proved that MDPM’s approach to Internet marketing is on… Read more »

Brushing Chart for Children’s Dentist Websites

Love Your Teeth offers a fun, free, and practical website widget designed to motivate kids to brush their teeth twice a day. The printable chart can be customized with your contact information and your patient’s name. You can even offer an incentive to return the completed chart to your office. The idea is to create… Read more »

Social Networking for Dentists Made Easy!

You’ve heard about using Facebook for your dental office. You may have attended a seminar about social networking or read books on the subject. Perhaps you want to Tweet, post, blog, comment, and update, but you just don’t have time. How can you reap the benefits of social networking without squeezing time from your already… Read more »

Busy or Profitable? Your Choice.

Today, veteran dental management consultant Mayer Levitt of Jodena Consulting shares insight on increasing profitability in the dental practice. Subscribe to the Jodena Consulting blog by clicking this link. My most recent blog post listed four ways to increase revenue in a dental practice. In retrospect, I would like to add a fifth. It is an… Read more »

Tracking ROI for Websites, Blogs, and Print Marketing

Return on investment, or ROI, is the bottom line of any marketing tool. What do you get out of the time, money, and talent you invest? Are you just taking a gamble with every new marketing venture? In the past, tracking ROI was difficult, and this holds true in print marketing today. Internet marketing, however,… Read more »