Tag: dental marketing

Guidelines for Great Dental Website Title Tags

What are Title Tags? The title tag of a web page can be seen in a few places. Of course it’s in the code, with metadata, but it is also in the page tab and comes up as the page name when someone bookmarks the page. Title tags show up in search results as the… Read more »

The Dental Website Design Process

We’re often asked what happens during our website design and development process, and what the client dentist can expect. Creating a website is a project that requires communication and effort on the part of the creative team and the dental practice. Our team does all we can to make the journey easy. We know that… Read more »

Best Advice for Dentist Business Cards

This morning, a dental website client asked me what should go on his business card. The answer is, when it comes to a business card, keep it simple — and visual. As for information, your practice name, phone, physical address are the gold standard. Today, you also need your website and the office’s main email… Read more »

10 Things to Tell Your Dental Marketing Company

The best dental marketing company can help your practice grow, but they can’t do it alone. Why? Because today, people expect a personal touch in marketing – particularly from a private practice, and even more so from a healthcare provider. In the past, a dentist could hang up a sign and patients would book appointments…. Read more »

How Many People Visit Dental Websites on Mobile Devices?

When I first considered the idea of people searching for a dentist on a smart phone, I thought it would only happen in a dental emergency. I sincerely did not believe that people would search for a dentist on their phone – or tablet. Well, we’ve come a long way, baby, and so have mobile… Read more »

Quick Lesson about Keywords

You may already know that keywords are words or phrases you type into a search engine in an effort to find specific information. If you want a home builder, you might type “custom homes Dallas” or “log homes Virginia.” The words in quotations are keyword phrases. A log home builder in Virginia who has optimized… Read more »

Did You Know? Dental Website SEO Secrets

DID YOU KNOW… Google likes fresh content? In fact, word from Google experts confirms that original, well-written, informational text is the single most important factor for SEO rankings? DID YOU KNOW… While its grasp on the market is falling, Google holds a solid 66% of the search engine market, and Bing recently jumped up to… Read more »

What is Dental Website Analysis?

A “free website analysis” is kind of a vague term. We know it’s free, and we know it’s a test of a website, but what is it testing, and why? Do you need a website analysis? The answer depends on whether you’re happy with your website, and also on what the analysis results will tell… Read more »

Indian-Based SEOs and Your Dentistry Website

Do Indians Do It Better? Everyone who owns a website receives emails about bigger, better, and cheaper search engine optimization. I’ve run a successful dental website company for years, and every single day I get emails about how “Mark” or “Sally” can make my website rank higher on Google because of their highly successful technical… Read more »

Is it Time to Update Your Dental Website Text?

How Google Indexes Websites In case you’re new to this blog, I’ll say it again: Google holds over 93% of the market for search engines, and Bing and Yahoo fight it out with the little guys for the remaining 7%. So, it just makes sense that online marketing strategists turn to Google for information on… Read more »