You may have heard that Google prefers original text on websites. If your dental website features library articles, stock content, or text taken from other sources (like the ADA website, for example), you’re harming your SEO strategy. Don’t let anyone tell you differently. On May 6, 2011, on the Google Webmaster Central Blog, we’re provided… Read more »
Tag: dental website writer
Not everyone asks this question when interviewing a dental website designer, but it is an important question that should be asked. What makes your websites better than others? Any company that is not prepared to answer this question, without using jargon and sales BS, isn’t worth your time. I was speaking with a respected Florida… Read more »
Part 1: HIGH QUALITY DENTAL CONTENT Over the past few weeks, I’ve harped a bit on what Google wants from dentists when it comes to Internet marketing. If you give Google what it wants, you’ll get what you want from your Internet marketing strategy: higher rankings, which translates into more new patients. The bottom line… Read more »
Since 2009 or before, Google has shown concern over how to make their SERPs legitimate. With top-ranking companies pushing out tons of irrelevant, poorly written, and non-factual content daily, Google had a big job. MDPM was ahead of the curve, though. We followed Google’s rules, and it has paid off four our clients.
If you read our blog because you like the tips, but you prefer to do your own dental copywriting, you might like our sister blog, www.WordsforDentists.com. We’ve revamped Words for Dentists, and now it will feature important information about writing marketing copy for web and print. You’ll find all kinds of great scoop about dental blog writing, dental website content writing, composing press releases, flyers, print ads, and other important types of content marketing.